Brand Marketing Manager

2 days ago


Exton, Pennsylvania, United States ANSYS Full time
Job Title: Brand Marketing Manager

We are seeking a dynamic Brand Marketing Manager to elevate our brand presence for Ansys Government Initiatives (AGI) and drive strategic cross-functional initiatives that strengthen our position with U.S. government customers.

Key Responsibilities:
  • Develop and execute comprehensive brand strategies that align with AGI's business objectives.
  • Oversee the creation and maintenance of AGI brand guidelines to ensure consistent messaging and visual identity.
  • Analyze market trends and government customer insights to refine AGI brand positioning and differentiation.
  • Craft clear and persuasive messaging for internal and external communications, reflecting the unique value proposition of AGI while fully aligning with the Ansys brand.
  • Develop compelling content for various platforms, including digital, print, and social media, to enhance AGI brand awareness and engagement.
  • Measure and analyze the effectiveness of brand campaigns and events through key performance indicators (KPIs).
  • Ensure compliance with relevant regulations, industry standards, and company policies, including compliance and data protection requirements that are unique to government customers.
Requirements:
  • Bachelor's degree in marketing, communications, business administration, or a related field; advanced degree or professional certification is a plus.
  • Proven experience (5-7 years) working with U.S. Federal business, U.S. Federal Aerospace & Defense, and Government entities.
  • US citizenship is required (for data systems access).
  • Security clearance or ability/willingness to obtain it (for marketing activities in the classified arena).
  • Team player with excellent communication and presentation skills, with the ability to articulate ideas clearly and collaborate effectively with diverse stakeholders.
  • Demonstrated ability to lead cross-functional teams and build positive relationships with internal and external partners.
  • Creative thinker with a keen eye for design, branding, and storytelling, and a passion for creating memorable experiences.
  • Proficiency in marketing tools and platforms, such as Salesforce, marketing automation, and analytics software.
  • Adaptable to fast-paced environments and able to manage multiple projects simultaneously, prioritize tasks, and meet deadlines.
  • Strong analytical skills and proficiency in data analysis tools to track and measure campaign performance and ROI.
  • Strong attention to detail, organizational skills, and an unwavering commitment to quality and excellence.
About Ansys:

Ansys is a global leader in engineering simulation, helping the world's most innovative companies solve the most complex design challenges.

We are proud to be recognized as a Most Loved Workplace globally and in the U.S., and we are committed to creating a workplace where diversity, inclusion, equity, and belonging thrive.

Join us in our mission to power innovation that drives human advancement.


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