Industry-Leading EHS Product Marketing Specialist

7 days ago


Portland, Oregon, United States KPA Full time

At KPA, we empower organizations to prioritize workplace safety and compliance. As an Industry-Leading EHS Product Marketing Specialist, you will be instrumental in driving the success of our Environmental, Health, and Safety (EHS) software portfolio.

About KPA

Founded in 1986, KPA is a leading provider of EHS and workforce compliance solutions. Our mission is to help clients minimize risk and focus on their core business. We achieve this by offering a combination of software, consulting services, and award-winning training content.

The Role

This strategic role requires a seasoned product marketer with expertise in competitive intelligence, win-loss analysis, launch strategy, messaging, and customer insights. You will collaborate closely with sales and marketing teams to develop comprehensive go-to-market plans for new product launches and feature updates. Your primary objective will be to drive sales enablement, gather insights to guide the product roadmap, and strengthen KPA's positioning in the market.

Responsibilities:
  • Conduct ongoing market research to understand the competitive landscape and identify trends, client needs, and areas of differentiation.
  • Develop strategies to maintain a competitive edge and oversee win-loss analysis to enhance KPA's positioning.
  • Collaborate with product, sales, and marketing teams to develop comprehensive go-to-market plans for new product launches and feature updates.
  • Manage a suite of sales enablement tools and collateral that empower the sales team to effectively communicate the value of KPA's compliance solutions.
  • Work with the marketing team to develop and implement multi-channel marketing campaigns focusing on driving demand and product awareness across diverse industries.
Requirements:
  • 3+ years of product marketing experience, with 1 year in a market-facing role.
  • Proven experience in competitive intelligence, win-loss analysis, launch strategy, messaging, and customer insights.
  • Strong understanding of or desire to work in EHS compliance within industries such as manufacturing, oil and gas, construction, and utilities.
  • Excellent organizational skills and ability to manage multiple projects and deadlines.
  • Strategic and creative mindset with demonstrated experience in crafting compelling product messaging.
  • Excellent written and verbal communication skills, including public speaking and presenting.
Compensation:

The estimated salary range for this position is $110k-$140k per annum, plus an annual base salary opportunity of 10%.

Location:

The ideal candidate will be local to the Portland, OR area, but remote candidates may be considered by exception.


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