Marketing Specialist for Product Development

6 days ago


Tustin, California, United States Vesync Full time
About the Company

Vesync is a dynamic portfolio company with diverse brands that cater to various health and wellness product categories. Our success story, adorned with notable awards from CES Innovation, iF Design, IGA, and Red Dot, has garnered significant industry attention.

We're growing rapidly, and as we expand our team, we seek talented individuals who share our passion for innovation and excellence. Our teams are collaborative, diligent, and committed to delivering outstanding results.

Discover more about our sister brands: levoit.com | cosori.com | etekcity.com

The Opportunity

This role offers an exciting opportunity to join Vesync as an Associate Product Marketing Manager, driving the intersection of product development and market strategy. As an advocate for our products and a voice of the customer, you will articulate the unique value proposition, craft compelling messaging, and play a pivotal role in supporting product strategy development.

You will focus on three key areas:

  • Strategic Product & Market Vision
    • Collaborate with stakeholders (Product Managers, Marketing, Sales) to align product marketing strategy with business objectives and market trends.
  • Market Insights & Analysis
    • Lead market research activities, including competitor analysis, customer surveys, and trend reports, to gather insights on market needs, behaviors, and preferences.
  • Go-to-Market Strategy
    • Help develop and execute comprehensive go-to-market plans, including product positioning, messaging, pricing, and launch activities, to drive product adoption and revenue growth.
Your Key Responsibilities
  • Consumer-Centric Approach
    • Champion the customer's perspective throughout the product lifecycle to ensure their needs are prioritized, resulting in successful and engaging products.
    • Conduct market research, analyze competitor offerings, and test messaging to make informed, data-driven decisions.
    • Communicate market insights and product strategies to stakeholders to foster a shared understanding and commitment to consumer-centric product development.
    • Create compelling content that effectively communicates our story and showcases the unique value of our products.
  • New Product Launch & Adoption
    • Partner with Regional BU leads to support go-to-market vision for each product and execute marketing strategies that increase awareness of Cosori - identify goals, risks, target audience, key messages, and tactics.
    • Collaborate with cross-functional teams to ensure a smooth product launch and post-launch support, meeting and exceeding customer expectations.
  • Product Portfolio Management
    • Evaluate the performance of existing products to identify growth opportunities and areas for improvement.
    • Partner with Product Managers and designers to implement product enhancements and updates based on market feedback and data.
    • Ensure the product portfolio and future roadmaps align with the overall brand strategy and market positioning.
    • Collaborate closely with Product Managers to design products that will be adopted and loved by the market, from product experience and messaging to positioning, pricing, and packaging.
About You
  • A minimum of 3+ years of Product Marketing / Product Management experience in consumer products, consumer electronics, or physical goods.
  • Bachelor's degree in Marketing, Business, or equivalent experience.
  • Exceptional analytical skills, with the ability to interpret data, draw insights, and make data-driven decisions.
  • Excellent communication, collaboration, and project management skills, with the ability to work effectively in a cross-functional team environment.
  • Excellent written and verbal communication skills, possibly including some copywriting skills.
  • Able to make a rationale recommendation and engage in team discussions in a meaningful way.
  • Ability to thrive in a fast-paced startup-like environment.
  • A healthy sense of humor coupled with a strong sense of ownership and a drive to achieve results.
Location and Salary

This is an on-site, office-based role in Tustin, CA, offering a competitive salary range of $111,000-$127,000 annually.

Perks and Benefits
  • 100% covered Medical/Dental/Vision for employee AND spouse + dependents.
  • 401K with 4% employer match (eligible after 90 days of employment) and immediate vesting.
  • Generous Sick + Vacation policy + paid holidays.
  • Life Insurance.
  • Voluntary Life Insurance.
  • Disability Insurance.
  • Critical Illness Coverage.
  • Accident Insurance.
  • Healthcare FSA.
  • Dependent Care FSA.
  • Travel Assistance Program.
  • Employee Assistance Program (EAP).
  • Fully stocked kitchen.


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