Brand Manager I

3 weeks ago


Ocean City, Maryland, United States Blue Water Hospitality Group, LLC Full time
Job Description

Division: Blue Water Development
Location: Ocean City, MD Corp
Workplace: Hybrid/On-site/Remote
Employment type: Full-time
Travel %: not exceeding 10%
Salary range: $50,000 - $65,000
Benefits eligible: Medical / Dental / Vision / 401K / Property discount

About Us: Blue Water Hospitality Group, LLC is a growing organization that is always looking for enthusiastic team members to join its journey. Since its establishment in 2002, Blue Water has rapidly become a leader in the hospitality industry. We invest, develop, and manage RV resorts, campgrounds, hotels, and attractions. We have a range of accommodations, from cozy campsites to water parks to lavish hotel suites, and we pride ourselves on creating exceptional guest experiences.

Job Summary: We are seeking a highly motivated and creative Brand Manager to join our revenue generation division in the regional marketing department. The successful candidate will be responsible for creating and maintaining each property's image and concepts by implementing marketing campaigns and efforts focusing on both online and offline marketing to drive revenue and engagement.

Key Responsibilities:

  • Develop and implement digital marketing strategies, brand initiatives, and methodologies to elevate the company's portfolio of properties.
  • Work on the implementation of marketing campaigns for B2C generation of results for consistent brand execution across all marketing channels.
  • Design and lead online and offline marketing projects and advertising strategies, including creating content for email campaigns, website updates, suggesting budget and resource allocation for marketing projects, etc.
  • Regularly provide marketing analysis and insights to support marketing initiatives, measure, track, and analyze marketing project effectiveness to determine the return on marketing investment.
  • Become the subject matter expert on marketing for your assigned portfolio; commit to best practices, research innovative approaches, and improve current marketing strategies.
  • Collaborate with other departments on creating marketing materials and turning leads into opportunities to increase sales from marketing projects.
  • Oversee social media accounts and ensure brand consistency and awareness. Ability to manage social -organic, boosted, or paid.
  • Collaborate with the property and regional team to identify marketing opportunities and develop & deliver sales collateral, promotions, and advertising to attract individual & group bookings.
  • Work collaboratively with the property team to utilize innovative technology to create engaging and dynamic content.
  • Ensure all marketing and online information remains accurate and current as the company's capabilities and offerings expand.
  • Consult with leadership to establish appropriate marketing budgets and ensure projects comply with the established parameters.

Requirements:

  • A bachelor's degree is preferred; significant work experience can be substituted for the degree.
  • Coordination and conflict resolution work well in teams, and the team members can adjust their actions in relation to others' actions.
  • Graphic design and ability to create marketing material in Illustrator, Canva or other.
  • Active Learning skills, understanding the implications of new information for current and future problem-solving and decision-making, collecting and applying the information related to the job as needed.
  • Basic knowledge of editing and maintaining websites is a plus.
  • Advanced knowledge of Microsoft Office suite (Outlook, Excel, Word, SharePoint), Box, Dropbox, and Google Drive.

What You Will Work On: Reasonable accommodations may be made to enable individuals with disabilities to perform and assign the essential functions outlined below.


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