Senior Vice President, Analytics and Insights

4 weeks ago


Cedar Knolls, New Jersey, United States FingerPaint Marketing Full time

About the Role

As Senior Vice President, Analytics and Insights at Fingerpaint Marketing, you will lead our Activation Analytics team in overseeing media-based analytics programs and omnichannel campaigns. Your expertise will define reporting programs that drive key business outcomes, objectives, and key performance indicators (KPIs).

Key Responsibilities

  • Oversee Fingerpaint Marketing reporting and analytics programs across all portfolios.
  • Work closely with the data engineering team, digital strategy team, and cross-office leaders to grow and optimize Fingerpaint's data initiatives, analytics programs, and practices.
  • Lead cross-functional projects using data modeling and analysis techniques to discover insights that guide strategic decisions.
  • Examine, interpret, and communicate results and business impact of analytical initiatives to key internal stakeholders and client teams.
  • Support omnichannel initiatives and coordinate with leadership and marketing technology on methodology and execution of customer campaigns.
  • Oversee team management, reporting objectives, and key performance indicators process to identify trends and evaluate the success of client initiatives and objectives.

Requirements and Experience
  • Minimum of 15 years of analytics and reporting experience, with a background in pharmaceutical and digital marketing.
  • Expertise with Tableau and programming languages like SQL.
  • Familiarity with syndicated data sources (e.g., IQVIA, claims data, etc.).
  • Understanding of and experience using analytical concepts and statistical techniques: hypothesis development, designing tests/experiments, analyzing data, drawing conclusions, and developing actionable recommendations.
  • Excellent communication, interpersonal, and management skills are required.

About Fingerpaint Marketing

Fingerpaint Marketing is a health and wellness agency that celebrates what you bring as both a professional and an individual. We are committed to creating and executing meaningful experiences, and our team of experts is dedicated to helping our clients achieve their goals. If you are a motivated and experienced professional looking for a new challenge, we encourage you to apply for this exciting opportunity.

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