Senior Vice President, Analytics and Insights
4 weeks ago
About the Role
As Senior Vice President, Analytics and Insights at Fingerpaint Marketing, you will lead our Activation Analytics team in overseeing media-based analytics programs and omnichannel campaigns. Your expertise will define reporting programs that drive key business outcomes, objectives, and key performance indicators (KPIs).
Key Responsibilities
- Oversee Fingerpaint Marketing reporting and analytics programs across all portfolios.
- Work closely with the data engineering team, digital strategy team, and cross-office leaders to grow and optimize Fingerpaint's data initiatives, analytics programs, and practices.
- Lead cross-functional projects using data modeling and analysis techniques to discover insights that guide strategic decisions.
- Examine, interpret, and communicate results and business impact of analytical initiatives to key internal stakeholders and client teams.
- Support omnichannel initiatives and coordinate with leadership and marketing technology on methodology and execution of customer campaigns.
- Oversee team management, reporting objectives, and key performance indicators process to identify trends and evaluate the success of client initiatives and objectives.
Requirements and Experience
- Minimum of 15 years of analytics and reporting experience, with a background in pharmaceutical and digital marketing.
- Expertise with Tableau and programming languages like SQL.
- Familiarity with syndicated data sources (e.g., IQVIA, claims data, etc.).
- Understanding of and experience using analytical concepts and statistical techniques: hypothesis development, designing tests/experiments, analyzing data, drawing conclusions, and developing actionable recommendations.
- Excellent communication, interpersonal, and management skills are required.
About Fingerpaint Marketing
Fingerpaint Marketing is a health and wellness agency that celebrates what you bring as both a professional and an individual. We are committed to creating and executing meaningful experiences, and our team of experts is dedicated to helping our clients achieve their goals. If you are a motivated and experienced professional looking for a new challenge, we encourage you to apply for this exciting opportunity.
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