Omnichannel Customer Retention Strategist
3 days ago
We are seeking a seasoned CRM and Loyalty Marketing Manager to drive our iconic brand's narrative, tied closely to our reputation as a beloved employer.
Company Overview:The Senior Marketing Manager, CRM and Loyalty, will lead the development and execution of retention marketing strategies to drive engagement, loyalty, and lifetime value for all banners. This role collaborates cross-functionally and with external partners to develop and analyze customer contact strategies and journeys that drive acquisition, retention, and reactivation.
Key Responsibilities:- Led the strategy, planning, and execution for Shoe Perks loyalty and CRM channels, including email, SMS, and other retention-focused communications.
- Creates, implements, and optimizes customer journeys that enhance engagement and drive repeat purchases.
- Cross-functional Collaboration: Works with internal teams and external vendors on promotional and product planning, customer segmentation, and tailored content/messaging aligned with broader marketing goals.
- Data Analysis and Insights: Continuously analyzes customer behavior, campaign performance, and key metrics to derive insights, identify trends, and make data-driven recommendations for ongoing improvements.
- Vendor and Platform Management: Manages relationships with CRM platforms, loyalty program vendors, and other technology providers to ensure best-in-class capabilities and innovation in customer retention strategies.
- Bachelor's Degree and 10+ years of CRM marketing experience or an equivalent combination of education and experience required (preferably with an omnichannel retailer).
- Experience in a supervisory capacity leading cross functional teams to a successful outcome required.
- Experience with data-driven marketing and customer segmentation required.
$85,000 - $110,000 per year, based on experience and qualifications.
Benefits:The Shoe Carnival, Inc. Total Rewards program offers eligible associates highly competitive benefits, including the following:
- Competitive Pay
- Paid Time Off (Vacation & Sick Time)
- Comprehensive Medical, Dental, & Vision Benefits
- Flexible Spending Accounts
- Life, Disability, and Voluntary Benefits
- Fitness Membership Discounts
- Employee Assistance Program
- 401(k) Retirement Plan
- Employee Stock Purchase Plan
- Employee & Family Discounts
- Relocation Opportunities
This position will report to our South Corporate office in Fort Mill, SC on Monday through Thursday with the option to work offsite on Friday.
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