Strategic Content Director for Event Discovery Platform

21 hours ago

Los Angeles, California, United States Plots Full time

About Plots

We're revolutionizing event discovery by turning digital connections into real-life friendships. Our platform helps Gen Z find and meet people at high-quality local events they'll love.

Backed by a16z, co-founded by two Gen Z builders and Tinder's founding CTO, we've already helped event hosts earn $3M+. Join us in building the world's first in-person social network.

Job Overview:

The Head of Social will own our entire content creation and distribution strategy. As the face of the brand on social media, you'll build relationships at scale through creative campaigns.

Main Responsibilities:

  • Create and execute winning strategies across YouTube, Instagram, TikTok, and other platforms to drive conversions.
  • Manage videographers and editors to produce high-quality, on-brand content, including remote management and travel.
  • Work with hosts and internal teams to develop long-form entrepreneurial content that boosts host growth on Plots.
  • Collaborate with the Head of Ambassadors to create short-form content that attracts user density in target cities, universities, and niche communities.
  • Oversee our university page network, onboard new page managers, and incentivize them.
  • Analyze performance metrics and refine our content strategy.

First 90 Days:

Day 30: Develop a deep understanding of our content performance and create 15-20 pieces across platforms. Identify key content pillars, connect with top hosts, and establish a weekly content machine with clear metrics.

Day 60: Iterate on what works, lock in partnerships with top hosts, and create a playbook for rapid content production.

Day 90: Refine the strategy and build a following. Collaborate with Growth team members to launch in new cities, driving platform growth, host acquisition, and user activation in target markets.

About You:

  • Proven track record of building strong brands on social media (3+ years).
  • Comfortable behind or in front of the camera.
  • Expertise in content distribution, social media algorithms, and converting content.
  • Long-term commitment to helping budding entrepreneurs succeed and connecting people at events.
  • You are a player-coach, with management and delegation skills, and the ability to get your hands dirty.
  • Business-oriented, but creative – you can work within a framework while being innovative.
  • Proven copywriting skills that resonate with our audience.
  • Demonstrable understanding of Gen Z trends and behaviors in 2024.
  • Passionate about documenting stories.

Compensation & Benefits:

  • $120,000 - $150,000 base salary, plus performance bonuses.
  • Unlimited PTO.
  • Four days in-office per week.

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