Digital Strategist

We are seeking a highly skilled and experienced Digital Strategist to join our team at Brightmode. As a key member of our team, you will be responsible for developing and implementing comprehensive digital strategies to amplify the NYSUT President's online presence and messaging.

• Develop and execute actionable goals, messaging, and strategies for all social platforms to attract and expand the NYSUT President's target reach and impact.
• Create and post daily social media content for the NYSUT President on various platforms to maximally amplify messaging and enhance the President's social media presence.
• Travel alongside the NYSUT President, attending events, rallies, and meetings, to promote the President's work and capture compelling video clips and photos.
• Collaborate with key staff and other NYSUT departments to develop systems that turn interest from the President's media presence into sustained engagement and impact for NYSUT.
• Track social media engagement and share findings with the NYSUT President and other staff.

• Digital Expertise: Experience with digital organizing and key social media platforms, including LinkedIn, Instagram, and X. Must be a quick learner with proficiency in new technology.
• Video Production: Ability to quickly capture and edit videos on the go, producing timely and compelling content.
• Creative: Ability to develop interesting, engaging, and out-of-the-box digital content, bringing life and personality to the NYSUT President's online voice and presence.
• Confidential: Willing and able to maintain complete discretion, confidentiality, and professionalism.
• Extremely Flexible Schedule: Comfortable with regular travel and weekend work, based on the NYSUT President's schedule.
• Strategic Thinking: Able to develop smart plans and systems that align with NYSUT's strategy and vision for national impact.
• Collaborative Spirit: Work closely with key staff and stakeholders.
• Values-Driven: Cares about key advocacy issues and is excited to support and contribute to the work.

NYSUT is a statewide labor organization affiliated with more than 1,200 local unions, each representing its own members. NYSUT is affiliated with two national unions, the American Federation of Teachers (AFT) and the National Education Association (NEA). NYSUT represents nearly 700,000 people who work in, or are retired from, New York's schools, colleges, and healthcare facilities, including teachers, teacher aides and assistants, college and university faculty and professional staff, school bus drivers, custodians, secretaries, cafeteria workers, nurses, and other healthcare professionals.

• Competitive salary and excellent benefits, including comprehensive medical and dental insurance plans, life and long-term disability plans, and retirement plans.
• Generous PTO plan.
• Collaborative and supportive work environment with a diverse group of experienced professionals.
• Opportunity to work in a highly respected organization, make a meaningful difference in the lives of working people, and be a proud part of the labor movement at the local, state, and national levels.