Digital Marketing Specialist
1 week ago
We are seeking a highly skilled Digital Marketing Specialist to join our team at Competition Auto Group. As a key member of our marketing department, you will play a crucial role in supporting our digital marketing efforts and driving business growth.
The ideal candidate will have a strong background in social media management, digital advertising, and online presence. You will be responsible for developing and implementing social media strategies, managing Meta ad campaigns, and utilizing Google My Business and Google Analytics to measure performance.
About the RoleThis is a full-time position based in St. James, NY. The successful candidate will have a Bachelor's degree in Marketing, Communications, or a related field, and at least 2 years of experience in digital marketing.
- Social Media Management:
- Develop and implement social media strategies across various platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).
- Create and schedule engaging content, including posts, images, and videos.
- Monitor social media channels for interactions, comments, and messages, responding promptly and professionally.
- Analyze social media performance metrics and adjust strategies as needed.
- Digital Advertising:
- Manage and optimize Meta (Facebook/Instagram) ad campaigns, including audience targeting, ad creation, and performance tracking.
- Collaborate with the marketing team to develop advertising strategies that align with business objectives.
- Analyze ad performance data and make data-driven recommendations for improvements.
- Google My Business:
- Maintain and update Google My Business listings to ensure accurate and up-to-date information.
- Monitor and respond to reviews and customer inquiries on Google My Business.
- Use insights from Google My Business to enhance local search visibility and engagement.
- Google Analytics:
- Monitor and analyze website traffic and user behavior using Google Analytics.
- Generate and interpret reports on website performance, user engagement, and marketing campaign effectiveness.
- Provide actionable insights to optimize website performance and digital marketing efforts.
To succeed in this role, you will need:
- Bachelor's degree in Marketing, Communications, or a related field.
- Proven experience managing social media platforms and digital advertising campaigns.
- Strong knowledge of Meta ads (Facebook/Instagram) and Google Analytics.
- Proficiency in Google My Business and experience managing online business listings.
- Excellent written and verbal communication skills.
- Ability to work independently and as part of a team.
- Strong organizational and time management skills.
- Creative thinking and problem-solving abilities.
Salary: $18-21 per hour.
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