Dynamic Growth Marketing Leader

7 days ago

San Francisco, California, United States oilandgas Full time

Company Overview: Samba TV is a leading provider of data and technology for the streaming and broadcast video industry. Our mission is to transform the viewing experience for everyone, enabling media companies to connect with audiences and advertisers to engage viewers and measure reach across all devices.

Salary: We offer a competitive base salary range of $180,000 - $195,000 per year, commensurate with experience, location, and performance.

Job Description:

Head of Growth Marketing, Demand Generation

We are seeking a dynamic B2B Head of Growth Marketing to drive sales revenue by developing innovative strategies and leveraging cutting-edge technologies. The ideal candidate is an ABM-savvy performance marketing expert with a proven track record of helping sales teams exceed quotas.

Responsibilities:

  • Develop and execute a comprehensive demand generation framework that drives consideration and preference for Samba products, generates high-quality leads for sales, and contributes to revenue growth.
  • Create and implement innovative multi-channel campaigns across SEO, SEM, retargeting, display ads, email, ABM, and events to drive awareness, consideration, and purchase intent.
  • Own ABM strategy and execution, leveraging the 6Sense platform and other tools to orchestrate relevant, trusted marketing and sales actions throughout the B2B customer journey.
  • Collaborate with Sales and other teams to define ideal customer profiles, buyer personas, and targeted segments, ensuring leads are effectively addressed and nurtured.
  • Lead the development of a content plan that maps the right content to each stage of the customer journey for each buyer persona, including compelling ad copy and landing pages.
  • Establish key performance indicators and create insightful performance measurement dashboards to assess the impact of various marketing activities on revenue generation.
  • Define and continuously refine the conversion stages within the sales funnel, ensuring proper tracking and analysis of lead progression.
  • Identify bottlenecks and optimization opportunities to improve conversion rates at each stage. Regularly communicate performance results and insights to marketing, executive staff, and sales management.
  • Work closely with the Business Operations team to optimize processes for lead flow to the Sales organization, including the integration and enhancement of marketing automation tools such as 6Sense, Salesforce, and Hubspot.
  • Explore and implement AI-assisted technologies to improve efficiency and drive better results while ensuring a smooth transition and alignment with team goals.

Requirements:

  • Bachelor's Degree or higher
  • Strong proficiency in 6Sense, Salesforce, Hubspot, Google Analytics, Meta for Business, and LinkedIn Ads
  • Proven ability to ideate and execute creative new-user acquisition initiatives and adapt to various roles as needed
  • Extensive experience running successful demand/lead gen campaigns and operations, utilizing a wide range of digital marketing tactics such as display, social ads, SEM, SEO, email blasts, and ABM
  • Exceptional project management skills and a strong problem-solving mindset
  • Skilled in creating insightful measurement reports and dashboards that demonstrate the impact of marketing efforts on revenue
  • Familiarity with Webflow is a plus
  • Passion for staying up-to-date with the latest marketing technologies and trends, including AI-assisted tools, and applying them to drive growth

Benefits:

  • A competitive base salary range of $180,000 - $195,000 per year
  • Ongoing training and professional development opportunities
  • A collaborative and dynamic work environment
  • A generous benefits package, including health insurance, wellness offerings, life and disability insurance, a retirement savings plan, paid holidays and paid time off (PTO)

Others:

Samba TV is an equal opportunity employer, committed to creating an inclusive environment for all employees. We celebrate diversity and strive to empower connection with one another, reflect the communities we serve, and tackle meaningful projects that make a real impact.

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