Senior Marketing Strategist
1 week ago
Are you a seasoned marketing professional who thrives in a collaborative, process-oriented environment and has a curious mindset? The MathWorks Inc is seeking an experienced Field Marketing Specialist to partner with business sectors and sales teams to build high-impact inbound and outbound marketing campaigns that generate new leads and engage existing customers.
Key Responsibilities- Develop Annual Marketing Strategies: Collaborate with sales teams to understand and address the needs of their customers and prospects, and develop annual marketing strategies that align with sales objectives, incorporating diverse inbound and outbound marketing tactics.
- Collaborate with Cross-Functional Teams: Work with global marketing teams on various projects to ensure cohesive and effective campaign execution, and coordinate with cross-functional teams to create and leverage targeted, engaging content for integrated marketing campaigns.
- Analyze Customer and Account Data: Analyze customer and account data to generate actionable insights and convert them into leads, and employ creativity in ad-hoc demand-generation activities.
- Optimize Marketing Program Mix: Perform detailed analysis of marketing tactics, channels, and offers, providing recommendations to optimize the marketing program mix.
- A bachelor's degree and 6 years of professional work experience (or a master's degree and 3 years of professional work experience, or equivalent experience) is required.
- The ideal candidate will have 10 years of professional marketing experience working in a high-tech environment.
- Proven track record in developing, designing, and executing multi-touch, integrated marketing programs and demand generation campaigns in a B2B environment, with a solid understanding of lead generation.
- Excellent project management, communication, leadership, problem-solving, and negotiation skills, with the ability to partner effectively with senior sales teams comprised of sales, technical, and industry stakeholders.
- Strong analytical and reporting skills, leveraging data for decision-making.
- Team player with a demonstrated ability to work effectively with cross-functional teams.
- Both hands-on and strategic thinking attitude.
- May require domestic travel
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Senior Field Marketing Strategist
2 weeks ago
Natick, Massachusetts, United States MathWorks Full timeAbout the RoleWe are seeking an experienced Field Marketing Strategist to join our team at MathWorks. As a key member of our marketing organization, you will play a critical role in developing and executing high-impact marketing campaigns that drive lead generation and customer engagement.Key ResponsibilitiesDevelop Annual Marketing Strategies: Collaborate...
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Senior Marketing Strategist
1 week ago
Natick, Massachusetts, United States The MathWorks Inc Full time**Job Summary**The MathWorks Inc is seeking an experienced Senior Field Marketing Specialist to partner with business sectors and sales teams to build high-impact inbound and outbound marketing campaigns that generate new leads and engage existing customers.**Key Responsibilities**Develop annual marketing strategies that align with sales objectives,...
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1 week ago
Natick, Massachusetts, United States The MathWorks Inc Full time{"title": "Software Development Engineer", "content": "Job SummaryAs a Software Development Engineer at The MathWorks Inc, you will be responsible for developing and implementing moderately-complex software applications. You will work under the direction of the Manager or Senior Team Lead and support the development of MathWorks applications that help teams...
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Natick, United States The MathWorks Inc Full timeAre you a seasoned marketing professional who thrives in a collaborative, process-oriented environmentand has a curious mindset? MathWorks is seeking an experienced Field Marketing Specialist to partner with business sectors and sales teams to build high-impact inbound and outbound marketing campaigns that generate new leads and engage existing customers....
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Senior Field Marketing Specialist
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Development Applications Engineer
1 week ago
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