Marketing Operations Director

7 days ago


New York, New York, United States Claroty Full time
Company Overview
Career Opportunity at Claroty
We are a people-first company that prioritizes personal care and support over work, confident that results follow from a harmonious environment. Our diverse and inclusive space fosters a culture of excellence and respect.

Job Description
Hubspot Expert Lead
The successful candidate will oversee the automation processes within Hubspot, including campaign creation, nurturing, scoring, and distribution. This strategic partner will own the end-to-end campaign operations process and execution.

Key Responsibilities:
  • Collaborate with the global marketing team as a Hubspot expert to plan, build, and optimize programs.
  • Monitor performance, develop insights, make recommendations, and implement optimization across MQLs, SQLs, pipeline, content, channels, and campaigns on a continuous basis.
  • Oversee the integration and optimization of various systems and tools.
  • Own email, landing page, and list creation and execution.
  • Own email performance and deliverability monitoring and email best practice in accordance with applicable laws e.g., GDPR.
  • Assist with webinar campaign creation.
  • Provide insights to the team on campaigns and be a champion for making data-driven decisions.
  • Establish and own the QA process, including stakeholder review.
  • Build reports and dashboards for management.
  • Identify and document various scalable processes to enable the marketing team.

Salary Range
$130,000-$150,000 per year, plus potential for equity, bonus, and other forms of compensation.

Requirements
To excel in this role, you will need:
  • 5-7 years of experience in marketing operations, B2B preferred.
  • Hands-on experience with Hubspot and Salesforce required.
  • A holistic thinker and able to understand how various processes impact one another.
  • Exceptional project management, organizational, and communication skills.
  • Be a data-driven problem-solver.
  • Experience with reporting and analytics.
  • Ability to work independently and collaboratively with stakeholders to drive action.
  • Ability to identify key trends and translate findings to various teams.

Benefits
We offer a hybrid working culture, allowing for flexibility and work-life balance, and a competitive benefits package.

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