Marketing Operations Director

5 days ago


Fort Lee, New Jersey, United States IN2U Full time
About IN2U

IN2U is a leading provider of dental devices, committed to delivering innovative solutions that enhance patient care and satisfaction.

Job Overview

We are seeking an experienced Marketing Manager to lead our marketing efforts and drive business growth. The successful candidate will be responsible for developing and executing strategic marketing initiatives, including campaign management, market research, content creation, lead generation, and performance analytics.

Key Responsibilities:
  • Marketing Strategy Development: Design and implement marketing strategies that align with the company's objectives, driving brand visibility and sales growth.
  • Brand Management: Oversee the positioning of our dental devices in the market, ensuring consistent messaging and branding across all marketing channels.
  • Campaign Management: Plan, execute, and optimize marketing campaigns across digital and traditional channels, including email, social media, SEO, content marketing, and events.
  • Market Research: Conduct thorough market research to identify target audiences, customer needs, and emerging market trends, using insights to refine marketing strategies.
  • Content Creation: Develop engaging content for various marketing channels, including product brochures, website content, social media posts, and email newsletters.
  • Lead Generation: Design and execute lead generation campaigns, working closely with the sales team to nurture and convert leads into customers.
  • Performance Analytics: Monitor, analyze, and report on the effectiveness of marketing campaigns, using data to drive continuous improvement.
Requirements:
  • Bachelor's Degree: In Marketing, Business, or a related field, or equivalent experience.
  • Proven Experience: In developing and executing successful marketing campaigns, particularly in the healthcare or medical devices industry.
  • Digital Marketing Skills: Strong understanding of digital marketing tools and techniques, including SEO, SEM, social media, and content marketing.
  • Project Management: Excellent project management skills, with the ability to manage multiple campaigns simultaneously.
  • Analytical Skills: Strong analytical skills, with experience in using data to inform marketing strategies and decisions.
  • Communication Skills: Excellent communication skills, both written and verbal, with the ability to craft compelling marketing messages.
Salary and Benefits:

The salary range for this position is $80,000 - $110,000 per year, depending on experience. We also offer a comprehensive benefits package, including health insurance, retirement savings plan, and paid time off.



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