Digital Insights Analyst
1 week ago
We are seeking a highly skilled Digital Analyst to join our team at Zoom Corporation. As a Digital Analyst, you will play a critical role in generating insights for our eCommerce and Marketing teams to inform our strategic initiatives and product roadmap.
Key Responsibilities- Reporting & Insights Generation: Lead regular reporting on key business metrics, conduct KPI tracking and trend analysis, and perform ad hoc analysis to answer business questions.
- Channel Performance Analysis: Provide deep insights into marketing effectiveness through channel-specific performance analysis (SEM, SEO, Social).
- Dashboard Management: Build, maintain, and enhance automated Tableau dashboards for easy access to critical performance data, ensuring data quality and integrity.
- Customer Journey & Funnel Analysis: Collaborate with eCommerce and Marketing teams to define KPIs, analyze customer funnel performance, and uncover conversion and abandonment patterns.
- Optimization & Experimentation: Support A/B and multivariate testing, analyze results, and develop data-driven recommendations for continuous improvement.
- Customer Segmentation & Personalization: Use customer segmentation and behavioral analysis to drive personalized experiences and identify optimization opportunities.
- Collaboration & Enablement: Work closely with Marketing teams to align on customer experience, loyalty initiatives, and retention efforts; support site redesigns and enhancements.
- Industry Trends & Best Practices: Stay up-to-date on industry trends, analytics tools, and platform features (e.g., Amplitude, Tableau, Salesforce, Google Analytics).
- 5+ years of experience in digital analytics with platforms such as Amplitude, Tableau, Salesforce, and Google Analytics.
- Proven experience in dashboard development & automation.
- Expertise in KPI tracking, trend analysis, and channel-specific performance analysis (e.g., SEM, SEO, Social).
- Strong skills in data storytelling — translating technical and statistical information into actionable insights for business stakeholders.
- Experience with media mix optimization and attribution modeling is a plus.
- Quantitative thinker with a data-driven mindset and a customer-focused approach.
- Ability to collaborate effectively and communicate confidently with cross-functional teams.
- Experience in documenting and presenting results to diverse stakeholder audiences.
- A growth mindset and passion for continuous improvement, learning, and collaboration.
At Zoom Corporation, we offer a competitive salary range of $76,800.00 to $186,200.00, depending on qualifications and experience. We also offer a comprehensive benefits package, including a hybrid work environment, opportunities for professional growth and development, and a commitment to diversity, equity, and inclusion.
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