Executive Director of Global Marketing Growth

5 days ago


Dinan, Bretagne, United States Appian Full time
About the Role:

We are seeking an experienced Executive Director of Global Marketing Growth to lead our demand generation efforts across multiple industries and IT departments. This role will be responsible for developing and executing strategies to drive growth, improve pipeline quality, and increase customer acquisition.

The ideal candidate will have a proven track record in B2B demand generation within an enterprise software/SaaS environment, with experience in crafting and executing results-driven marketing campaigns and programs. They will also have strong data-driven analysis skills to measure and adjust demand generation priorities.

Key Responsibilities:
  • Develop and implement global marketing strategies to drive growth, improve pipeline quality, and increase customer acquisition
  • Collaborate with cross-functional teams, including Sales, Customer Marketing, Digital Marketing, Product Marketing, and Customer Success
  • Analyze ROI by campaign, channel, segment, and source to improve lead and pipeline quality
  • Manage a team of high-performing marketers focused on growing commercial business across multiple industries and IT departments
  • Oversee and manage department budget and make ROI-centered decisions for near-term and future investments

Requirements:

  • Bachelor's Degree required
  • 12+ years global B2B demand generation experience within an enterprise software/SaaS environment
  • Proven success with account-based marketing strategy and execution
  • Confident with B2B software marketing performance KPIs and optimisations

Estimated Salary: $180,000 - $220,000 per year



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