Strategic Grassroots Marketing Lead
1 day ago
AoPS Academy seeks a highly motivated and experienced Grassroots Marketing Program Manager to develop and execute a comprehensive grassroots marketing strategy that drives revenue growth and expands our customer base. This is an excellent opportunity for a skilled professional to join our team and make a meaningful impact.
About the Role:
- This is a hybrid full-time position based at our headquarters in San Diego, CA.
- The salary range for this position is $80,000 - $100,000 per year, with a 6% year-end bonus.
Key Responsibilities:
- Develop and Implement Grassroots Marketing Strategy: Design and execute a strategic plan to engage directly with prospective customers and community partners through outreach, events, partnerships, local marketing, and word-of-mouth marketing to generate qualified leads and lasting partnerships.
- Build and Manage a Team: Recruit, train, and manage a high-performing team to carry out grassroots marketing initiatives.
- Collaborate with Cross-Functional Teams: Work closely with campus leadership, growth marketing, business intelligence, and other internal stakeholders to ensure alignment and effective execution of the grassroots marketing strategy.
- Analyze Performance and Optimize: Track key performance indicators (KPIs) and analyze data to optimize the grassroots marketing strategy and maximize results.
Required Skills and Qualifications:
- Prior experience as a grassroots marketing representative, sales development representative, territory representative, or related role.
- Prior experience managing a team.
- Excellent written, oral, and interpersonal communication skills.
- Proficiency with Google Suite, productivity software (e.g., ClickUp, Monday, Asana), and CRM tools.
Benefits:
- Casual work environment with a hybrid work week and flexible scheduling.
- Multiple options for medical, dental, and vision plans.
- 401(k) with company match.
- PTO plan and supportive leadership that promotes work-life balance.
About AoPS:
AoPS Academy is dedicated to discovering, inspiring, and training the next generation of problem solvers. With a strong focus on math and science education, we provide online learning systems, textbooks, and in-person academies to help students achieve their full potential. We are committed to creating a supportive and inclusive work environment that fosters innovation, collaboration, and growth.
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