Chief Growth Officer
3 days ago
Company Overview:
Redbarn Pet Products LLC is a family-owned business with a rich history in the pet industry. With 28 years of experience, we have established ourselves as one of the few founder-owned and operated brands dedicated to delivering high-quality pet food, chews, and treats.
We prioritize integrity, quality, and innovation, making us a trusted name in the market. Our focus on seamless transitions from chew time to treat time to mealtime reflects our commitment to making pets happy.
About the Role:
We are seeking a Chief Growth Officer to lead our Omnichannel Growth Marketing team for our CPG brands in the pet food industry. As a key member of our organization, you will develop and execute strategies to drive brand awareness, customer acquisition, and long-term growth across digital and traditional channels.
The ideal candidate will have a strong track record in omnichannel CPG or eCommerce environments, with proven success in scaling customer acquisition and retention strategies. They will be responsible for developing an omnichannel marketing vision that blends top-of-funnel brand-building with targeted, data-driven growth initiatives.
Key Responsibilities:
- Omnichannel Strategy: Develop and lead an omnichannel growth marketing strategy that integrates brand-building, customer acquisition, and retention to support both revenue growth and long-term brand loyalty.
- Campaign Development and Execution: Oversee the creation and execution of high-impact marketing campaigns, including paid media, social media, email marketing, content marketing, and influencer partnerships.
- Data-Driven Optimization: Leverage data analytics to refine targeting, measure campaign effectiveness, and optimize marketing spend.
- Cross-Functional Collaboration: Partner closely with Brand, Sales, and Marketplace teams to ensure a cohesive brand message across all touchpoints.
- Team Development and Leadership: Lead and inspire the Growth Marketing team, fostering a culture of innovation, collaboration, and accountability.
- Agency Management: Manage relationships with external agencies and vendors, ensuring they deliver on performance expectations, timelines, and budget.
Requirements:
- Bachelor's degree in Marketing, Business, or a related field; Master's degree or MBA preferred.
- 10+ years of experience in growth marketing, digital marketing, or performance marketing.
- Proven success in scaling customer acquisition and retention strategies across various digital and traditional channels.
- Strong analytical skills and experience with marketing analytics platforms and tools.
- Excellent leadership and team management skills.
- Strong experience in managing external agencies and vendors.
- Highly collaborative, with the ability to work cross-functionally and drive alignment among multiple stakeholders.
Benefits:
- Competitive salary: $150,000 - $180,000 per year.
- Comprehensive health, dental, and vision insurance.
- 401(k) plan with company matching.
- Flexible/Health Spending Accounts.
- Voluntary Benefits.
- Pet Insurance.
- Life and Accidental Death & Dismemberment Insurance.
- Paid Vacation / Paid Sick.
- Professional Development Opportunities.
- Hybrid work schedule.
- Employee Pet Food Discounts.
- Complimentary Office Snacks.
Why Redbarn?
- Family-Owned Values: Work with a company that emphasizes integrity, quality, and innovation.
- Impact: Play a key role in shaping and strengthening a trusted, premium pet brand.
- Growth: Join a thriving company with ample opportunities for personal and professional advancement.
Redbarn Pet Products LLC is an equal opportunity employer and complies with federal and state disability laws, making reasonable accommodations for applicants and employees with disabilities. If you need assistance with the application or interview process, please contact Human Resources at (562) 495-7315.
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