Product Marketing Strategist

1 week ago


Hingham, Massachusetts, United States Measured Full time
About Measured

Measured is a pioneering company in the field of incrementality-based media measurement and optimization. Since 2017, leading brands have leveraged our AI-powered platform to manage, test, plan, and optimize over $20 billion in full-funnel media investments.

Job Summary

We are seeking a Director of Product Marketing to lead our efforts in positioning, messaging, and go-to-market activities This role will focus on defining and executing product marketing initiatives that drive awareness, education, engagement, and adoption of Measured's solutions. You will work closely with cross-functional teams, including sales, product, engineering, and customer success, to ensure our offerings resonate with the market and address the needs of enterprise marketers.

Key Responsibilities
  • Become an expert in our products and services to effectively communicate their value.
  • Conduct research to understand customer needs, industry trends, and competitive dynamics.
  • Develop compelling positioning and messaging that highlights Measured's unique value proposition and differentiation.
  • Plan and execute product launches, including coordinating across teams to deliver successful campaigns, building customer community, and driving product adoption.
  • Create high-quality marketing materials such as case studies, white papers, presentations, webinars, blog posts, and email campaigns.
  • Partner with sales to develop tools and resources, including one-sheets, sales slides, and training materials, to drive deal success.
  • Monitor and analyze competitor activities to refine positioning and maintain a competitive edge.
Requirements
  • Experience: 5+ years in product marketing or a related role, with demonstrated success in SaaS and/or advertising technology.
  • Strategic Thinking: Ability to develop and execute strategic marketing plans that align with business objectives.
  • Market Expertise: Familiarity with cross-channel measurement or analytics and the challenges of connecting marketing spend to business outcomes.
  • Content Creation: Strong writing and storytelling skills, with the ability to create deep, engaging content for various audiences.
  • Technical Proficiency: Skilled in tools such as Google Slides, Google Docs, Excel, and Tableau.
  • Initiative and Adaptability: Thrives in fast-paced environments, with a proactive approach to driving awareness and value for Measured's products.

$120,000 - $150,000 per year. Benefits include remote work options and a competitive salary.



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