Social Media Marketing Specialist for Gaming Community
3 days ago
Nexon America Inc is a leading video game publisher and developer, with a strong focus on online virtual worlds. We are committed to bringing unique games to western players using a player-first approach.
As a Social Media Manager, you will be responsible for developing and executing top-tier social media strategies tailored to the anime gaming community. This role requires a strong background in social media strategy within the gaming industry, hands-on experience in creating engaging content, and managing social media accounts.
The ideal candidate has proficiency in analyzing social media performance and making data-driven decisions. Excellent communication and collaboration skills are essential for success in this role.
We offer a competitive salary range of $78,000 - $90,000 annually, based on market data and position level. In addition to base pay, this role may be eligible for discretionary bonuses/incentives.
Key responsibilities include:
- Developing comprehensive social media strategies aligned with marketing goals
- Curate and manage diverse content (graphics, videos, copy) aligned with brand voice and tone
- Collaborating with cross-functional teams to ensure social media efforts support overall marketing objectives
- Conducting social media account audits, providing research and analysis, and implementing necessary content changes
- Tracking social media performance using analytics tools, generating reports, and making improvement recommendations
Required qualifications include 3-5+ years of experience in a social media strategy role, preferably in gaming or anime culture. A Bachelor's degree or equivalent experience is also required.
Knowledge/Skills:
- In-depth knowledge of social media platforms such as Instagram, X, TikTok, YouTube, and emerging trends
- Strong analytical skills and experience using social media analytics tools like Sprout Social or Hootsuite
- Creative mindset with ability to craft engaging, on-brand content tailored to a niche anime gaming community
- Excellent communication and collaboration skills, working with internal teams and external agencies
- Experience in managing influencer and content creator partnerships
We value open communication, diversity, mutual respect, and collaboration. Our benefits package includes medical, dental, and vision plans, company-paid life insurance, and access to voluntary life insurance. Flexible work arrangements, paid time off, and sick days are also offered.
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