Social Media Marketing Specialist for Gaming Community

3 days ago


El Segundo, California, United States Nexon America Inc Full time

Nexon America Inc is a leading video game publisher and developer, with a strong focus on online virtual worlds. We are committed to bringing unique games to western players using a player-first approach.

As a Social Media Manager, you will be responsible for developing and executing top-tier social media strategies tailored to the anime gaming community. This role requires a strong background in social media strategy within the gaming industry, hands-on experience in creating engaging content, and managing social media accounts.

The ideal candidate has proficiency in analyzing social media performance and making data-driven decisions. Excellent communication and collaboration skills are essential for success in this role.

We offer a competitive salary range of $78,000 - $90,000 annually, based on market data and position level. In addition to base pay, this role may be eligible for discretionary bonuses/incentives.

Key responsibilities include:

  • Developing comprehensive social media strategies aligned with marketing goals
  • Curate and manage diverse content (graphics, videos, copy) aligned with brand voice and tone
  • Collaborating with cross-functional teams to ensure social media efforts support overall marketing objectives
  • Conducting social media account audits, providing research and analysis, and implementing necessary content changes
  • Tracking social media performance using analytics tools, generating reports, and making improvement recommendations

Required qualifications include 3-5+ years of experience in a social media strategy role, preferably in gaming or anime culture. A Bachelor's degree or equivalent experience is also required.

Knowledge/Skills:

  • In-depth knowledge of social media platforms such as Instagram, X, TikTok, YouTube, and emerging trends
  • Strong analytical skills and experience using social media analytics tools like Sprout Social or Hootsuite
  • Creative mindset with ability to craft engaging, on-brand content tailored to a niche anime gaming community
  • Excellent communication and collaboration skills, working with internal teams and external agencies
  • Experience in managing influencer and content creator partnerships

We value open communication, diversity, mutual respect, and collaboration. Our benefits package includes medical, dental, and vision plans, company-paid life insurance, and access to voluntary life insurance. Flexible work arrangements, paid time off, and sick days are also offered.



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