Marketing Strategist
3 weeks ago
The ideal candidate will be responsible for creating and executing our marketing strategy at Peg Perego USA inc. as a Marketing Manager. You will lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with our sales team to support our product lines.
Key Responsibilities
· Define and execute marketing activities according to our marketing plan, ensuring alignment with company goals.
· Coordinate all social media campaigns, managing content creation and advertising campaigns to engage our target audience.
· Manage company website and content, maintaining a strong online presence.
· Manage e-commerce marketing campaigns and digital advertising, including Amazon AMS campaign planning to drive sales.
· Collaborate with sales department to support product line in stores with the creation of marketing material (floor displays, catalogs, signage etc.).
· Manage creation and maintenance of product packaging and artwork, ensuring brand consistency.
· Reach consumers through creative marketing strategies, driving brand awareness and customer engagement.
· Track performance of all marketing campaigns, analyzing data to inform future marketing decisions.
Requirements
· Bachelor's degree or equivalent experience in marketing.
· 3+ years' experience in marketing, with a strong background in strategy and execution.
· Computer skills – Adobe Creative Suite preferred.
· Excellent written and verbal communication skills, with the ability to articulate marketing strategies and results.
· Ability to prioritize and complete multiple assignments on time, with a strong attention to detail.
· Willingness to work flexible hours when needed, with a self-motivated and independent work style.
· Willingness to travel domestically (trade shows) & internationally, with a valid passport.
Employment Type
Full-time position at Peg Perego USA inc.
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