Marketing Strategist

3 weeks ago


Fort Wayne, Indiana, United States Peg Perego USA inc. Full time

The ideal candidate will be responsible for creating and executing our marketing strategy at Peg Perego USA inc. as a Marketing Manager. You will lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with our sales team to support our product lines.

Key Responsibilities

· Define and execute marketing activities according to our marketing plan, ensuring alignment with company goals.

· Coordinate all social media campaigns, managing content creation and advertising campaigns to engage our target audience.

· Manage company website and content, maintaining a strong online presence.

· Manage e-commerce marketing campaigns and digital advertising, including Amazon AMS campaign planning to drive sales.

· Collaborate with sales department to support product line in stores with the creation of marketing material (floor displays, catalogs, signage etc.).

· Manage creation and maintenance of product packaging and artwork, ensuring brand consistency.

· Reach consumers through creative marketing strategies, driving brand awareness and customer engagement.

· Track performance of all marketing campaigns, analyzing data to inform future marketing decisions.

Requirements

· Bachelor's degree or equivalent experience in marketing.

· 3+ years' experience in marketing, with a strong background in strategy and execution.

· Computer skills – Adobe Creative Suite preferred.

· Excellent written and verbal communication skills, with the ability to articulate marketing strategies and results.

· Ability to prioritize and complete multiple assignments on time, with a strong attention to detail.

· Willingness to work flexible hours when needed, with a self-motivated and independent work style.

· Willingness to travel domestically (trade shows) & internationally, with a valid passport.

Employment Type

Full-time position at Peg Perego USA inc.



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