Digital Content Strategist for Social Media Platforms

5 days ago


New York, New York, United States Hearst Full time

Hearst is seeking a skilled Digital Content Strategist to join our team. As an Associate Producer, Social Video, you will play a crucial role in supporting our diverse portfolio of brands across video platforms.

This position will involve helping to shape the social video strategy and ensuring our videos live their best possible lives during the entire distribution life-cycle. Responsibilities include post-producing social cutdowns, uploading, optimization, and community interaction across our core brands on YouTube and TikTok.

As part of the central video team, you will work closely with our post-production team to ensure best practices & growth strategies are being incorporated successfully into our channels' distribution.

Key Responsibilities:
  • Assist with programming calendars for central social cutdowns across multiple platforms (TikTok, YT, YT Shorts, IG reels + on-site).
  • Liaise with social editors to ensure all cadence goals are being met.
  • Work with talent team to strategize collaborations and engagement.
  • Coordinate red carpet + event video production.
  • Upload and publish videos across multiple platforms while promptly notifying all relevant stakeholders of the video's status.
  • Support copywriting and optimization for video content from key brands across core platforms (YouTube, TikTok, YouTube Shorts, etc.), making sure that each version is fully optimized for all individual platforms.
  • Execute other miscellaneous YouTube and TikTok channel management responsibilities, like ensuring key brand pages are regularly updated with new content, header art, playlists, and pins.
  • Engage with viewers to help boost video performance + algorithm placement across platforms.

In addition to your technical skills, you must have strong communication and organization skills as this role will be working across multiple teams. You should also be able to adhere to strict deadlines and be a team player who thrives on teamwork and collaboration.

The estimated salary for this role is between $64,000-$68,000 per year. This is a hybrid role that will require you to work in-office and on-set as needed, sometimes on short notice. If you are a detail-oriented and creative problem solver with excellent communication skills, we encourage you to apply for this exciting opportunity.



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