Product Marketing Specialist for Ad Platform Innovation

7 days ago


Cupertino, California, United States Apple Full time

At Apple, we're redefining the future of advertising. As a Product Marketing Manager on our Ad Platforms team, you'll play a critical role in driving the go-to-market strategy for our growing advertising business.

About This Role

We're looking for an expert product marketer who can inform, shape, and help deliver what an advertising platform for Apple can be. You'll work closely with cross-functional teams to communicate value propositions, drive product adoption, and shape the product roadmap based on market demands and customer feedback.

This is an exceptional opportunity to join a dynamic team and make a meaningful impact on the advertising landscape. If you have a deep understanding of brand advertising, performance marketing, and the advertising landscape, and if direct experience working for or with advertising platforms, agencies, or performance media companies has prepared you for this challenge, we'd love to hear from you.

Responsibilities
  • Develop and execute strategies to help our clients effectively measure and attribute their campaigns on our advertising platform.
  • Enable advertisers to accurately measure the effectiveness of their campaigns, providing actionable insights, and ensuring that our platform offers groundbreaking attribution solutions.

You will be responsible for leading the development and execution of strategies to help our clients effectively measure and attribute their campaigns on our advertising platform. Your focus will be on enabling advertisers to accurately measure the effectiveness of their campaigns, providing actionable insights, and ensuring that our platform offers groundbreaking attribution solutions.

Requirements
  • Bachelor's degree or above in Communications, Marketing, Advertising, Business, Engineering, or a related field.
  • 10+ years of experience developing B2B marketing strategies with a focus on measurement, reporting, and attribution.
  • Exceptional written and verbal communication skills - ability to make complex information simple.
  • Relentless attention to detail, thoughtfulness, and curiosity required.

A strong background in advertising technology and familiarity with key performance metrics in digital advertising (e.g., ROI, ROAS, CPA, LTV) are also essential. Skilled at building relationships and leading through influence, you'll be able to discuss and debate ideas in a collaborative way, develop an informed point of view, and drive quality work across a geographically distributed team.

What We Offer

At Apple, base pay is one part of our total compensation package and is determined within a range. For this role, the estimated salary is between $143,900 and $269,100, depending on your skills, qualifications, experience, and location. Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs. Comprehensive medical and dental coverage, retirement benefits, and a range of discounted products and free services are also offered.

Equal Opportunity Employer

Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.



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