Director of Business Development and Partnerships

3 weeks ago

New York, New York, United States Superfly Full time
Job Description

The Director of Business Development and Partnerships is a crucial role at Superfly, responsible for showcasing immediate value in strategic and business discussions. This position requires a strategic thinker and relationship builder with brands, able to generate and close business.

Key Responsibilities
  • Drive Superfly agency revenue by understanding our unique selling proposition and competitive advantage.
  • Identify and capitalize on profitable new business opportunities for Superfly's experiential agency.
  • Collaborate on sales forecasts, striving to exceed revenue goals through personal and team efforts.
  • Nurture existing relationships for agency growth, in conjunction with the client leadership team.
  • Outreach to potential new brand partners, communicating agency solutions, advantages, and capabilities.
  • Share top creative achievements and case studies to drive interest and action with prospective brands.
  • Build a network through strategic brand outreach for new opportunities and revenue generation.
  • Develop an overall outreach plan and best practices for relationship building.
  • Research key brands, audit marketing efforts, and understand budgets, planning cycles, and fit for agency services.
  • Lead weekly business development meeting agendas.
  • Project manage new business pitches from receiving the brief to competition. Collaborate with strategy, creative, production, and client leadership teams to ensure an on-time and high-quality deliverable.
  • Develop annual and quarterly growth plans to present to the executive leadership committee outlining areas for expansion, improvement, and beyond.
  • Attend select conferences, industry events, review publications, and expand personal networks.
  • Submit business development activity via Copper (CRM), including contacts, meetings, reports, plans, and outcomes.
  • Oversee sales process for Superfly festivals (Outside Lands) including collateral development, revenue projections, brand prospecting, financial reconciliation, deal memo creation, contracting, and executing.
  • Build and foster a network of relationships through strategic brand outreach to create new opportunities and drive revenue for Superfly and Superfly festivals.
  • Develop proposals, write contracts, and execute Outside Lands sponsorships alongside the production team.
  • Support client services team on sponsorship and revenue strategy deliverables for existing client business.
  • Support thought leadership endeavors as it pertains to them being sales tools for net new and existing growth.
  • Maintain and grow knowledge by attending conferences, industry events.
Requirements
  • Strategic thinker and relationship builder with brands with the ability to generate and close business.
  • Experience in business development for complex creative brand solutions.
  • Experiential agency business development a plus.
  • Ability to conceive creative solutions based on our company's capabilities and ambition.
  • Strong leadership, communication, negotiation, and organizational skills.
  • Ability to interface with various management levels, demonstrating business savvy and judgment.
  • Skilled to create and execute a strategic plan for business growth and new client acquisition.
  • Familiarity with relevant technology and tools (LinkedIn Sales Navigator, Copper CRM).
  • 5-7 years in business development, agency preferred, sales, or media & entertainment industry.
  • Ideally holds a degree in marketing, advertising, or communications.

When determining compensation, several unique factors come into play. Currently, a fair salary range estimate is $120-$135k. Compensation decisions are influenced by factors such as experience, training, skill set, business needs, and travel requirements.

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