Digital Media Planner
5 days ago
At Publicis Groupe, we are committed to bringing HEAT - Higher Engagement, Affinity, and Transactions - to our clients' brands. As a Digital Media Planner - Senior Associate, you will play a crucial role in achieving this goal.
About the RoleThe Senior Associate, Strategy is responsible for being the day-to-day steward on media communication for assigned brands. This includes accurate budget control and flow of digital media activity. You will be required to develop and maintain a strong knowledge of client business and apply online media understanding accordingly to help deliver against the clients' needs/objectives.
Key Responsibilities:- Assist the Manager in development of digital media plan options and recommendations
- Maintain accurate budget control and flow of media activity and update client on timely/consistent basis
- Demonstrate strong understanding of online media fundamentals, including media math, target audience development, and communication goals (reach/frequency)
- Demonstrate proficiency with systems/tools (MRI, MediaTools, Comscore)
- Gather and analyze appropriate research to provide sound, strategic, consumer-insights-driven digital media recommendations
We are a collaborative team that works on the corporate differentiation/branding part of the account. We are committed to developing good work and enjoy our jobs and team.
What We Offer- A competitive salary range of $80,000 - $110,000 per year, based on experience
- A comprehensive benefits package, including medical coverage, dental, vision, disability, 401K, parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off
- The opportunity to work with a global media agency and contribute to the success of our clients' brands
- A dynamic and supportive work environment that fosters growth and development
Publicis Groupe is a global media agency that exists to bring HEAT to our clients' brands. We combine flawless media fundamentals with aggressive innovation to inspire consumers to pay more attention, care more about our clients' brands, and buy more products and services from them.
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