Data-Driven Marketing Specialist

7 days ago


Alameda, California, United States Abbott Full time

At Abbott, we're committed to helping people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals, and branded generic medicines.

About Us

We're a global healthcare leader with a rich history of innovation. Our 114,000 colleagues serve people in over 160 countries, making a meaningful impact on people's lives every day.

The Opportunity

This position is part of our Lingo division, where you'll help build next-generation technology that enables individuals to make informed decisions about their health and wellness. As a Data-Driven Marketing Specialist, you'll leverage data insights to refine strategies for Direct-to-Consumer (DTC) initiatives and website analytics.

Key Responsibilities:
  • Research consumer and market trends, target demographics, and competing brands.
  • Design and implement market and consumer surveys.
  • Advise on measurement and goal setting, and implement reporting mechanisms.
  • Gather, analyze, and interpret marketing data.
  • Write SQL queries to clean data sets in Databricks.
  • Perform ad-hoc analysis of marketing events and DTC features.
Requirements:
  • 3+ years of experience in marketing analytics.
  • University degree in analytics, marketing, business intelligence, or similar disciplines.
  • Solid experience using Google Analytics, Google Tag Manager, Tableau, Google Data Studio, or other data visualization tools.
  • Expertise in performance marketing and paid advertising analysis.
  • Strong analytical skills and attention to detail.
  • Excellent written and verbal communication skills.
What We Offer:

As a Data-Driven Marketing Specialist at Abbott, you'll enjoy a competitive salary of $83,600-$167,200, depending on location, as well as opportunities for growth and development in a dynamic and innovative company. You'll also have access to comprehensive benefits, including free medical coverage, tuition reimbursement, and education assistance programs.



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