Data-Driven Marketing Specialist
7 days ago
At Abbott, we're committed to helping people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals, and branded generic medicines.
About UsWe're a global healthcare leader with a rich history of innovation. Our 114,000 colleagues serve people in over 160 countries, making a meaningful impact on people's lives every day.
The OpportunityThis position is part of our Lingo division, where you'll help build next-generation technology that enables individuals to make informed decisions about their health and wellness. As a Data-Driven Marketing Specialist, you'll leverage data insights to refine strategies for Direct-to-Consumer (DTC) initiatives and website analytics.
Key Responsibilities:- Research consumer and market trends, target demographics, and competing brands.
- Design and implement market and consumer surveys.
- Advise on measurement and goal setting, and implement reporting mechanisms.
- Gather, analyze, and interpret marketing data.
- Write SQL queries to clean data sets in Databricks.
- Perform ad-hoc analysis of marketing events and DTC features.
- 3+ years of experience in marketing analytics.
- University degree in analytics, marketing, business intelligence, or similar disciplines.
- Solid experience using Google Analytics, Google Tag Manager, Tableau, Google Data Studio, or other data visualization tools.
- Expertise in performance marketing and paid advertising analysis.
- Strong analytical skills and attention to detail.
- Excellent written and verbal communication skills.
As a Data-Driven Marketing Specialist at Abbott, you'll enjoy a competitive salary of $83,600-$167,200, depending on location, as well as opportunities for growth and development in a dynamic and innovative company. You'll also have access to comprehensive benefits, including free medical coverage, tuition reimbursement, and education assistance programs.
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