Digital Campaign Specialist for Integrated Marketing

12 hours ago

Austin, Texas, United States Natera Full time

Natera - A Leader in Cell-Free DNA Testing

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We are seeking a highly skilled Digital Campaign Manager to join our team at Natera, a global leader in cell-free DNA (cfDNA) testing. This is a temp position based in the US, with a competitive salary range of $35—$50 USD per hour.

Job Summary:

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The successful candidate will be responsible for developing and executing end-to-end integrated digital campaigns that drive business results. You will work closely with business marketing to design, execute, and track multi-channel marketing campaigns, as well as direct sales campaigns. Your goal will be to optimize demand generation campaign delivery, from segmentation through to sales acceptance processes, using data, analytics, and automation capabilities.

Main Responsibilities:

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  • Develop and execute integrated digital campaigns that tie into all stages of the buyer's journey;
  • Work with business marketing to design, execute, and track multi-channel marketing campaigns and direct sales campaigns;
  • Optimize demand generation campaign delivery from segmentation through to sales acceptance processes using data, analytics, and automation capabilities;
  • Manage E2E marketing funnel into sales pipeline from digital campaigns;
  • Deliver analytics to track, measure, and optimize effectiveness and demand conversion;
  • Collaborate with functional leads in sales ops on optimizing the marketing pipeline;
  • Deliver best practices and training to enable marketing and sales peers to create integrated demand.
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Requirements:

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To succeed in this role, you will need:

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  • Bachelor's degree in business, marketing, or a related field;
  • At least 5 years of experience administering marketing and sales data/platforms;
  • B2B demand generation campaign management experience;
  • Technical experience configuring and administering marketing platforms and Salesforce;
  • Ability to work in a fast-paced environment working with multiple teams including sales ops and field marketing.
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Preferred Qualifications:

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It would be advantageous if you have experience in BioTech, Oncology, Organ Health, or Women's Health Marketing, as well as:

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  • Experience with Salesforce integration, SFDC dashboard, and SFDC campaign tracking;
  • Experience with Paid, Earned, Owned Media (e.g., SEM, Display, Programmatic);
  • Excellent problem-solving and creative solution-building skills;
  • Experience managing projects of varying complexity; time management and project management are critical skills;
  • Strong communication, interpersonal, team building, and support skills;
  • Demonstrate resourcefulness, motivation, initiative, and leadership;
  • Understand and champion the operational process.
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Natera Offers:

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We offer a competitive compensation package, including benefits such as comprehensive medical, dental, vision, life, and disability plans for eligible employees and their dependents. Additionally, Natera employees and their immediate families receive free testing, as well as fertility care benefits. We also offer pregnancy and baby bonding leave, 401k benefits, commuter benefits, and much more.

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About Natera:

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Natera is a global leader in cell-free DNA (cfDNA) testing, dedicated to oncology, women's health, and organ health. Our mission is to make personalized genetic testing and diagnostics part of the standard of care to protect health and enable earlier and more targeted interventions that lead to longer, healthier lives. We are proud to be an Equal Opportunity Employer, committed to ensuring a diverse and inclusive workplace environment.

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Contact Us:

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Please note that Natera will reach out to candidates with a @natera.com email domain only. Email communications from all other domain names are not from Natera or its employees and are fraudulent. Natera does not request interviews via text messages and does not ask for personal information until a candidate has engaged with the company and has spoken to a recruiter and the hiring team.

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