Senior Marketing Analyst

1 week ago


Boston Massachusetts, United States Digitas Full time
About the Role

We are seeking a highly skilled Senior Analyst, Search Marketing to join our team at Digitas. As a key member of our Search Engine Marketing (SEM) team, you will play a critical role in driving the success of our clients' digital marketing campaigns.

Key Responsibilities
  • SEM Campaign Management: Develop and execute comprehensive SEM strategies to drive conversions and revenue growth for our clients.
  • Keyword Research and Optimization: Conduct thorough keyword research and optimize campaigns to improve ad relevance, click-through rates, and conversion rates.
  • Ad Creative Development: Collaborate with cross-functional teams to develop compelling ad copy and creative assets that drive engagement and conversions.
  • Budget Management: Effectively manage campaign budgets to ensure optimal ROI and meet client objectives.
  • Reporting and Analysis: Provide regular reporting and analysis to clients and internal stakeholders to inform campaign optimization and strategy.
  • Industry Trends and Best Practices: Stay up-to-date on the latest SEM trends, best practices, and platform updates to ensure our clients receive the highest level of service.
Requirements
  • Proven experience in SEM campaign management and optimization.
  • Strong understanding of keyword research, ad creative development, and budget management.
  • Excellent analytical and problem-solving skills.
  • Ability to work collaboratively with cross-functional teams.
  • Strong communication and presentation skills.


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