Digital Transformation Leader

17 hours ago


Jersey City, New Jersey, United States Verisk Full time
Job Summary

We are seeking a highly motivated and results-driven Digital Strategist to lead our digital planning and execution efforts.

About the Role

The ideal candidate will have a strong background in B2B digital marketing, a passion for data-driven strategies, and a knack for coordinating cross-functional teams to deliver impactful campaigns. In this role, you will be responsible for creating and optimizing web content and experiences that engage our audience, enhance our brand presence, and drive conversion.

This is a hybrid role with 2 days of either working from our headquarters in Jersey City, NJ, or our Boston, MA office. You will work closely with cross-functional teams including content, design, and development to deliver exceptional digital experiences.

Key Responsibilities
  • Digital Strategy Development: Plan and implement multi-channel digital marketing initiatives that align with overall business objectives and target audience needs, resulting in increased conversions and lead generation.
  • Execution & Management: Oversee the execution of digital initiatives across various channels, including email, content marketing, PPC, and SEO, ensuring consistency in messaging and branding.
  • Digital Content Creation and Optimization:
    • Design and enhance user journeys to improve website navigation and overall experience.
    • Collaborate with content and design to ensure content is visually appealing and user-friendly.
    • Build out campaign landing pages, with the assistance of templates, to drive engagement and conversions for digital campaigns.
  • Data Analysis & Reporting: Utilize analytics tools to monitor campaign performance, gather insights, and provide actionable recommendations for optimization.
  • Cross-Functional Collaboration: Work closely with integrated marketing, content, design, and product teams to ensure cohesive campaign execution and alignment with overall business goals.

This is an excellent opportunity to join a leading data analytics and technology company and make a meaningful impact on our digital marketing efforts.

About Verisk

Verisk is a global leader in data analytics and technology solutions for the insurance industry. We empower communities and businesses to make better decisions on risk, faster. Our innovative solutions help companies manage their businesses through efficiency, flexibility, and data governance.

What We Offer
  • A competitive salary range: $120,000 - $150,000 per annum, based on qualifications and experience.
  • A comprehensive benefits package, including medical, dental, and vision insurance, 401(k) matching, and paid time off.
  • Opportunities for professional growth and development, including training and education programs.
  • A dynamic and collaborative work environment with a team of experienced professionals.
Requirements
  • Bachelor's degree in marketing or related field, or equivalent experience.
  • At least 5 years' experience in a marketing role or similar position, preferably in B2B digital marketing.
  • Experience working with CMS platforms, such as Optimizely.
  • Familiarity with digital marketing tools and platforms, including Google AdWords, Google Analytics, BrightEdge, SEMrush, and SiteImprove.
  • Proven track record of managing multi-channel campaigns and delivering measurable results.


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