Paid Search Marketing Specialist

1 week ago


Baton Rouge LA USA, United States Click Here Publishing L L C Full time
About the Role

We are seeking a highly skilled Paid Search Marketing Specialist to join our team at Click Here Publishing L L C. As a Paid Search Marketing Specialist, you will play a crucial role in managing and optimizing paid search services and solutions across various platforms.

Key Responsibilities
  • Develop and Execute Paid Search Strategies: Plan, execute, and optimize paid search campaigns based on client goals and objectives.
  • Collaborate with Account Managers: Work closely with account managers on strategy, provide campaign performance, and recommend opportunities for improvement.
  • Manage Paid Search Performance: Maintain performance standards on all assigned accounts, monitor budget pacing, conversion tracking, and traffic quality.
  • Analyze Campaign Performance: Monitor and analyze campaign performance, including click-through rate (CTR), conversion rate, and return on ad spend (ROAS), to identify opportunities for optimization and improvement.
  • Test and Optimize: Test products to determine propensity to drive positive results and generate regular reports to track campaign performance and communicate key findings.
  • Stay Up-to-Date with Industry Trends: Stay current on the latest industry trends, best practices, and ensure our paid search strategies remain cutting-edge and competitive.
Requirements
  • 1-2 years of experience with paid search campaign management.
  • Experience and strong understanding of PPC advertising.
  • Experience using Google Analytics.
  • Experience working in paid search platforms, Google Ads/SA360.
  • Understanding of paid media advertising budget management and effective, data-driven ad spend.
  • Ability to analyze data sets and identify trends based on industry KPIs.
  • Ability to work independently and collaboratively in a fast-paced, deadline-driven environment.
  • Exceptional written and verbal communication skills, with the ability to articulate complex ideas clearly and concisely.
  • Strong quantitative, analytical skills and attention to detail with the ability to interpret data and actionable insights.
  • Excellent time-management and organizational skills.
Preferred Qualifications
  • Agency experience.
  • Experience in automotive, legal, and/or medical verticals.
  • Experience managing monthly budgets of $20K+.
  • Google Certifications (Google Analytics, Google Ads).


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