Digital Marketing Manager

1 day ago

Austin, Texas, United States Realtor Careers Full time
Job Title: SEM Manager, Performance Marketing

We are seeking an experienced SEM Manager to lead and drive our Search Engine Marketing (SEM) efforts. This individual will partner with Data Science, Product, and Engineering teams to enhance our search practice through advanced automation and in-depth analyses that uncover campaign optimization opportunities.

Key Responsibilities:

  • Manage a team of three agency FTEs, to design and test proof of concept SEM campaigns, scaling successful initiatives through automation.
  • Partner with Data Science and Engineering on SEM solutions, including bid optimization, budget allocation, campaign automation, incrementality tests, audience targeting, and landing page optimization.
  • Oversee team performance monitoring systems to ensure continuous optimization.
  • Identify and close search term coverage gaps, optimizing queries to enhance efficiency and reach.
  • Audit and improve SEM tracking and attribution accuracy by collaborating with Analytics and Martech teams.
  • Drive experimentation across SEM campaigns and analyze results for ongoing performance improvements.

Requirements:

  • Bachelor's degree required.
  • 6+ years of experience in Search Engine Marketing, with a focus on growth and performance marketing.
  • 2+ years experience onboarding and training new employees.
  • Proven experience working with SEM budgets over $10 million per year.
  • Strong organizational skills and a critical thinker, with a focus on scalable, efficient solutions.
  • Demonstrated ability to define and execute analyses and tests that generate measurable insights.
  • Proficiency with SQL is strongly preferred.
  • Excellent written and verbal communication skills, with the ability to present findings to both peers and senior leadership.

About Us:

We value creativity and innovation, supported by in-person collaboration. Our employees work in the office three or more days a week to foster a close-knit culture and drive collaboration.

What We Offer:

At Realtor Careers, you'll partner with a diverse team of experts as you use leading-edge tech to empower everyone to meet a crucial goal: finding their way home. And you'll find your way home too. People are our foundation—the core that drives us passionately forward. At Realtor Careers, you'll bring your full self to work as you innovate with speed, serve our consumers, and champion your teammates. In return, we'll provide you with a warm, welcoming, and inclusive culture; intellectual challenges; and the development opportunities you need to grow.

We are an Equal Opportunity Employer and welcome diversity in the workplace.

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