Regional Sales Director for the Greater Atlantic Division

3 weeks ago


Decatur, Illinois, United States Capital Senior Living Full time

Sonida Senior Living is a leading operator of independent living, assisted living, and memory care communities seeking a Regional Sales Director for the Greater Atlantic Division.

The ideal candidate will have 3 years of experience in multi-site assisted living sales support and be able to travel and work from individual communities as identified by strategic necessity.

The Regional Sales Director will report to the Division Sales Director and work closely with key leadership partners at our communities to develop new relationships, pricing strategies, and sales campaigns.

Responsibilities:

  • Collaborate with facility-based teams to maximize revenue and meet both short and long-term corporate objectives for identified communities.
  • Develop pricing strategies and sales campaigns with community leadership, corporate operations, and corporate sales teams.
  • Increase overall occupancy rates and revenue within communities.
  • Ensure sales activities are implemented in a proactive, not reactive, environment.
  • Establish and enforce key sales targets for lead development, lead conversion to tours, tour conversion to deposits, and move-ins, and overall occupancy by community.
  • Work with community sales teams to maximize presence on electronic platforms and utilize electronic media to modernize the sales approach and strategically grow revenue.
  • Review and oversee implementation of community-specific quarterly action plans and competitive analysis, weekly/monthly secret shop results, sales reports, and community compliance with SSL Signature Programs.

Qualifications/Requirements:

  • A minimum of three to five years of sales experience with a record of consistently meeting or exceeding sales performance goals.
  • High school diploma required; college degree preferred.
  • This position will require between 50-75% travel.
  • Familiarity with PC-based software applications for capturing sales data and word processing is a part of required job performance.
  • Additional experience with presentation software, spreadsheet software, email, and Internet functions is a plus.
  • Must have full understanding and show competency in CRM.
  • Meet continuing education requirements and certifications on job classification and position, including state requirements.
  • Ability to communicate and work within all levels of the Company while following reporting paths.
  • Ability to recognize and communicate problems appropriately.
  • Ability to relate to the public, residents, families, staff, and other professionals appropriately.
  • Ability to teach/train others effectively.


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