Digital Product Strategist
3 weeks ago
Job Title: Digital Product Strategist
Job Summary: We are seeking a highly skilled Digital Product Strategist to join our team at Park National Bank. As a key member of our digital product development team, you will be responsible for developing and leading the digital product strategy roadmap, identifying market trends and opportunities, and aligning with the bank's business goals.
Responsibilities:
- Develop and lead the digital product strategy roadmap, identifying market trends and opportunities, and aligning with the bank's business goals.
- Conduct market research, competitor analysis, and consumer behavior studies to identify trends and opportunities for digital innovation.
- Work closely with other IT managers, system analysts, and engineers to conceptualize, design, and launch innovative digital products.
- Collaborate with cross-functional teams, including marketing, retail, commercial, and other IT teams, to ensure the digital products support business objectives.
- Prioritize and advocate for a user-first mentality by analyzing customer feedback, data analytics, and user behavior to optimize product performance.
- Define KPIs and metrics to evaluate the success of digital products and adjust strategies as necessary to ensure continuous improvement.
- Stay informed of the latest digital technologies, platforms, and tools, recommending innovations that enhance product offerings.
- Oversee the product lifecycle from idea generation to market launch, ensuring timely delivery and alignment with business goals.
- Maintain awareness of and adherence to Bank's compliance requirements and risk management concepts, expectations, policies and procedures and apply them to daily tasks.
Requirements:
- High School diploma or equivalent required.
- Bachelors in Computer Science or Business Administration preferred.
- Experience in digital product strategy, digital marketing, or product management.
- Strong understanding of digital product development, UX/UI design, and agile methodologies.
- Experience with market research, competitive analysis, and user persona development.
- Project management skills with a track record of launching successful digital products.
- Proficient in digital platforms, tools, and analytics software such as Google Analytics, Adobe Analytics, or similar.
Work Environment: Minimal travel is expected. This position must be able to remain in a stationary position a minimum of 75% of the time, constantly operate a computer, and be able to be in constant communication with customers and coworkers to discuss and observe account information in order to exchange accurate information.
Qualifications: Park National Corporation is an Equal Opportunity Employer. It is the policy of the Bank to hire well-qualified people. An integral part of this policy is to provide equal employment opportunity for all persons for employment. It is also part of our policy to recruit and administer hiring, working conditions, benefits, privileges of employment, compensation, training, appointments for advancement including promotions and transfers, and terminations of employment for all associates without discrimination because of race, color, religion, citizenship, national origin, sex, age, veteran status, or handicap.
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