Strategic Marketing Insights Specialist

4 days ago


New York, New York, United States January Digital Full time

About the Role

">

As a Senior Marketing Analyst at January Digital, you will play a pivotal role in driving data-driven marketing strategies by transforming complex data into actionable insights. Your expertise in quantitative analysis, data visualization, and advanced analytics will empower our media strategists and leadership to make informed decisions that enhance marketing performance and optimize strategic efforts.

">

In this dynamic environment, you will be at the forefront of designing and analyzing A/B tests, developing comprehensive reports, and presenting insights that directly influence the company's strategic direction. Your ability to translate business needs into technical requirements will be crucial in building robust data solutions that support our marketing objectives.

">

We are seeking an individual with 5+ years of experience who thrives in a fast-paced setting, possesses strong interpersonal, analytical, and organizational skills, and has a deep understanding of marketing data. If you have experience working with data from marketing platforms such as Google Ads, Meta, Instagram, YouTube, LinkedIn, and possess excellent communication skills to present information to technical and non-technical audiences, we want to hear from you

">

Responsibilities:

">
  • ">
  • Partner with Data Engineering to optimize data tracking/quality and drive data warehouse improvements;">
  • Finding innovative ways to use proprietary data for advanced analytics and marketing strategy purposes;">
  • Apply expertise in quantitative analysis and data visualization to tell the story behind the numbers and provide recommendations to media strategists and leadership;">
  • Design and analyze A/B tests to drive KPI improvements;">
  • Provide actionable results that the business can leverage to set strategic direction and make day-to-day decisions;">
  • Translating business requirements into engineering requirements and coordinating with Data Engineering to build out the solutions;">
  • Analyze marketing and customer acquisition data and provide valuable, data-centric insights, and solutions;">
  • Develop standardized and ad hoc reports to inform business decisions, with an emphasis on automation and scalability;">
  • Ensure IT leadership is appropriately informed of performance or other issues;">
  • Develop insights that can be used to drive optimizations across all channels;">
  • Maintain a detailed understanding of all marketing data sources and legacy queries for effective data analysis;">
  • Working across different teams and stakeholders, both internal and external;">
  • Helping to create test strategy and measurement plans;">
  • Analyze and report on funnel metrics and campaigns effectiveness including traffic, acquisition, conversion, and return on marketing investment;">
  • Presenting insights to stakeholders.">
">

Requirements:

">
  • ">
  • 5+ years of experience;">
  • Flexibility to deal with rapidly changing, time-constrained projects;">
  • Effective communication skills to present information to technical and non-technical audience;">
  • Knowledge of and curiosity to stay current on industry analytical trends;">
  • Experience developing and maintaining reports in Retool or other data visualization tool;">
  • Experience working with data from marketing platforms such as Google Ads, Meta, Instagram, YouTube, LinkedIn, etc.;">
  • Strong interpersonal, analytical, and organizational skills;">
  • Working knowledge of the customer acquisition, re-engagement and retention processes are all preferred;">
  • Capable of communicating and inspiring strong collaboration;">
  • Very strong analytical skills;">
  • Previous use of analytics and testing tools, such as Google Analytics, Adobe Analytics, Monetate, Optimize, VWO, as well as visualization tools;">
  • Familiar with SQL programming language;">
  • Effective leadership, persuasion and prioritization skills;">
  • Prior experience working at a Marketing Agency;">
  • Experience in the retail marketing industry preferred;">
  • Marketing or Business Analytics degree preferred;">
">

Benefits & Perks

">
  • ">
  • Competitive and equitable pay, 401k matching, and bi-annual bonus eligibility;">
  • Flexible PTO and Half-Day Fridays;">
  • Philanthropic Efforts and Paid Time Off to Volunteer;">
  • Fully covered medical, dental, and vision insurance;">
  • Annual Wellness Stipend;">
  • Currently a hybrid work environment with stunning NYC & Dallas offices;">
  • Suite of parental benefits, including generous paid leave, 529 scholarship fund, Milk Stork, and fully stocked mother's room;">
">

The base salary range for this role in New York City is $100,000 - 130,000, depending on experience.



  • New York, New York, United States Digitas Health Full time

    **About Digitas Health**Digitas Health is a leading healthcare marketing agency that helps life sciences companies to bring innovative products to market. We are committed to delivering cutting-edge solutions that drive business results and improve patient outcomes.**Job Summary**We are seeking an experienced Strategic Director, Customer Insights and...


  • New York, New York, United States cesna Full time

    About Cesna">Cesna is a leading company in the beauty industry, committed to delivering exceptional products and services to our customers.Job Overview">We are seeking a highly skilled Senior Beauty Market Insights Specialist to join our team. This role will be responsible for collecting, analyzing, and interpreting market data to evaluate existing and...


  • New York, New York, United States Disability Solutions Full time

    At Disability Solutions, we are driven by a passion to empower advertisers and drive business growth through data-driven insights. As a Strategic Data Insights Manager, you will play a critical role in shaping our organization's vision for leveraging data to inform strategic decisions.About the RoleWe are seeking an experienced Analytics professional with a...


  • New York, New York, United States Made by Gather Full time

    We are seeking a skilled Strategic Product Marketing Specialist to join our team at Made by Gather, a B2B portfolio of small kitchen appliance brands.Reporting to the Director of Brand Product Management, this individual will be an experienced consumer-centric product strategist with knowledge of the small kitchen appliance market.The ideal candidate will...


  • New York, New York, United States Opinium Full time

    About Opinium:Opinium is a leading strategic insight agency with a strong presence in the US market, driven by its commitment to putting people at the center of everything it does.We are an award-winning agency with multiple offices across the globe, including London, New York, Amsterdam, and Cape Town. Our teams help clients harness the power of insight on...


  • New York, New York, United States CB Insights Full time

    OverviewAt CB Insights, we're on a mission to advance the technology economy by synthesizing, analyzing, and visualizing millions of data points. We deliver a 360° view of the technology economy, powering insights for buyers, sellers, investors, and advisors.Salary: $120,000 - $140,000 USD per year, depending on experience and qualifications.About the...


  • New York, New York, United States CB Insights Full time

    About the Role: As a Senior Product Marketing Manager at CB Insights, you will play a vital role in dissecting products, understanding customers, and driving innovation. Reporting directly to the Vice President of Product Marketing, you will have two peers and regular interactions with the CMO, CTO, and CEO.Your Impact: The Product Marketing team is lean,...


  • New York, New York, United States smartdept. inc. Full time

    Smartdept. Inc., a finance and fintech education client located in New York, is seeking a Strategic Marketing Outreach Specialist for a part-time (20hrs/week) opportunity with the possibility of an extension.The ideal candidate will have 3+ years of experience in marketing communications and come with a bachelor's degree in marketing, communications, or...


  • New York, New York, United States Made by Gather Full time

    Marketing Manager Job DescriptionAt Made by Gather, we are seeking a highly skilled Marketing Manager to join our team.About the Role:This is a strategic role responsible for developing and executing comprehensive marketing strategies for the bella brand. The ideal candidate will be able to drive brand awareness, achieve business objectives through...


  • New York, New York, United States Influential Full time

    About the RoleWe are seeking a highly skilled Strategic Campaign Development Specialist to join our team at Influential, the largest influencer marketing company in the world. As a key member of our team, you will be responsible for driving the planning and execution of campaigns that deliver best-in-class results for our clients.The ideal candidate will...


  • New York, New York, United States HARDESTY & HANOVER Full time

    About HARDESTY & HANOVERWe are a trusted full-service infrastructure engineering firm with over 137 years of experience. Our clients rely on us for intricate and innovative engineering solutions.Opportunity SummaryHARDESTY & HANOVER is seeking an experienced Strategic Business Insights Consultant to join our team in New York City. This role will provide a...


  • New York, New York, United States Spotify Full time

    We are seeking a skilled Data Scientist to join the Global On-Platform Marketing team at Spotify.Company OverviewThe Global On-Platform Marketing team is part of Spotify's Global Marketing & Partnerships organization, responsible for communicating with and delighting our 625M+ users around the globe.SalaryThe base salary for this position in the United...


  • New York, New York, United States Front Office Sports LLC Full time

    Job OverviewFront Office Sports LLC seeks a talented Creative Strategist to join our team. As a key member of the Creative Strategy team, you will be responsible for developing impactful proposals that drive advertising revenue.Key Responsibilities:Concept and develop custom marketing proposals across all brands and categories.Collaborate with brand...


  • New York, New York, United States Daviselen Advertising Full time

    Job OverviewWe are seeking a seasoned Strategic Marketing Lead to drive business growth and brand excellence for our multicultural clients.As a key member of our team, you will leverage your expertise in marketing strategy, consumer insights, and data analysis to develop and execute winning campaigns that resonate with diverse audiences.Key...


  • New York, New York, United States Ipsos Full time

    About Ipsos MMAIpsos is a world-renowned research company, primarily managed by researchers. We offer 75 data-driven solutions across 90 markets and bring together experts from various fields to deliver top-quality research and insights. Our mission is to help major companies solve their biggest problems by providing research, data, and insights on their...


  • New York, New York, United States Linda Werner & Associates Full time

    Are you a results-driven marketing professional looking for a challenging opportunity to drive business growth? We have an exciting contract position available at Linda Werner & Associates.Job OverviewThis 9-month role will see you leading our marketing efforts, developing and executing strategic plans to grow our client base and increase revenue. If you...


  • New York, New York, United States BMF Full time

    Job OverviewWe are seeking a highly skilled Senior Digital Marketing Specialist to join our dynamic team at BMF. This role is an excellent opportunity for a creative and results-driven individual to take on new challenges and contribute to the success of our clients.Key ResponsibilitiesSocial Media Management: Develop and implement strategic organic & paid...


  • New York, New York, United States Knew Health Full time

    About UsKnew Health is a mission-driven organization dedicated to providing a simple, friendly, and affordable alternative to traditional health insurance based on medical cost sharing.We believe that everyone deserves access to high-quality healthcare without the complexity and cost associated with traditional insurance models.Job OverviewThis is an...


  • New York, New York, United States Tarro Full time

    About Us:Tarro is a hyper-growth tech company that empowers small brick and mortar restaurants by liberating them of the operational burden of running their business. We provide a frictionless connection between them and their customers through our multi-product ecosystem offering AI-enabled order taking, delivery enablement, payment solutions, and...


  • New York, New York, United States Uptalent Full time

    Job Title: Strategic Marketing and Business Growth SpecialistAbout UptalentUptalent is a US-based engineering company that specializes in resident engineering inspection, construction inspection, and construction management services for bridges, highways, roads, infrastructure, and buildings. We are seeking a well-rounded marketing professional to drive...