Customer Marketing Director
1 week ago
About Onit:
Onit empowers businesses to innovate and streamline operations with cutting-edge software solutions, delivering exceptional value and driving successful outcomes for clients in the B2B landscape.
Job Overview:
We are seeking a strategic and results-oriented marketing professional to join our vibrant marketing team as a Customer Marketing Manager. In this role, you will drive customer-centric initiatives designed to enhance engagement, foster loyalty, and promote upselling opportunities across our diverse portfolio of solutions. You will collaborate closely with cross-functional teams to ensure customers maximize the value of Onit's offerings and become enthusiastic advocates for our brand.
Key Responsibilities:
Lifecycle Marketing:
Develop and implement comprehensive customer lifecycle marketing campaigns, including onboarding, retention, and re-engagement initiatives to drive customer success and reduce churn.
Content Development:
Create compelling content that speaks to customer needs, such as case studies, success stories, webinars, and newsletters highlighting the value of Onit's solutions.
Cross-Functional Collaboration:
Partner with sales, product management, and customer success teams to align marketing strategies with customer needs and business objectives.
Analytics and Reporting:
Monitor and analyze the effectiveness of customer marketing initiatives, utilizing data-driven insights to optimize strategies and report on key performance indicators.
Events and Webinars:
Plan and execute customer-focused events and webinars fostering community engagement and showcasing latest product innovations.
Qualifications:
- Bachelor's degree in marketing, business, or a related field; MBA a plus.
- 5+ years of experience in marketing, with a focus on customer marketing or engagement within a B2B environment, preferably in software or technology.
- Strong understanding of customer lifecycle management and best practices in customer retention.
- Proven ability to develop and execute successful marketing campaigns and create content tailored to customer needs.
- Excellent communication and interpersonal skills, with a demonstrated ability to collaborate across diverse teams.
- Proficient in HubSpot and Salesforce.
- Analytical mindset with the ability to interpret data and make informed, data-driven decisions.
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