Customer Marketing Director

1 week ago


Atlanta, Georgia, United States Onit Full time

About Onit:

Onit empowers businesses to innovate and streamline operations with cutting-edge software solutions, delivering exceptional value and driving successful outcomes for clients in the B2B landscape.

Job Overview:

We are seeking a strategic and results-oriented marketing professional to join our vibrant marketing team as a Customer Marketing Manager. In this role, you will drive customer-centric initiatives designed to enhance engagement, foster loyalty, and promote upselling opportunities across our diverse portfolio of solutions. You will collaborate closely with cross-functional teams to ensure customers maximize the value of Onit's offerings and become enthusiastic advocates for our brand.

Key Responsibilities:

Lifecycle Marketing:

Develop and implement comprehensive customer lifecycle marketing campaigns, including onboarding, retention, and re-engagement initiatives to drive customer success and reduce churn.

Content Development:

Create compelling content that speaks to customer needs, such as case studies, success stories, webinars, and newsletters highlighting the value of Onit's solutions.

Cross-Functional Collaboration:

Partner with sales, product management, and customer success teams to align marketing strategies with customer needs and business objectives.

Analytics and Reporting:

Monitor and analyze the effectiveness of customer marketing initiatives, utilizing data-driven insights to optimize strategies and report on key performance indicators.

Events and Webinars:

Plan and execute customer-focused events and webinars fostering community engagement and showcasing latest product innovations.

Qualifications:

  • Bachelor's degree in marketing, business, or a related field; MBA a plus.
  • 5+ years of experience in marketing, with a focus on customer marketing or engagement within a B2B environment, preferably in software or technology.
  • Strong understanding of customer lifecycle management and best practices in customer retention.
  • Proven ability to develop and execute successful marketing campaigns and create content tailored to customer needs.
  • Excellent communication and interpersonal skills, with a demonstrated ability to collaborate across diverse teams.
  • Proficient in HubSpot and Salesforce.
  • Analytical mindset with the ability to interpret data and make informed, data-driven decisions.


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