Marketing Director, Premium Brands, Campbell's
7 days ago
At The Campbell’s Company, we are seeking an exceptional leader to drive our shopper marketing efforts for premium brands. If you have a proven track record of success in developing and executing large-scale shopper marketing programs, we encourage you to apply.
About the RoleWe are looking for a highly motivated and experienced individual who can lead our shopper marketing initiatives for Rao’s and Pacific, two of our flagship brands. In this role, you will partner closely with our brand teams to build strategies that activate our brands at the point of purchase, drive consideration and trial, and leverage retailer media platforms.
You will work collaboratively with cross-functional teams, including sales, marketing, and customer insights, to develop and execute plans that meet business objectives. Your expertise in shopper marketing, combined with your ability to influence and collaborate, will be essential in driving results.
Responsibilities- Direct the creation, execution, and continuous optimization of large-scale shopper marketing programs that support brand business objectives.
- Partner with marketing teams to understand priorities and integrate campaigns across the full activation funnel.
- Work closely with stakeholders in Sales and at Retailers to build plans that allow shoppers to experience our brands in unique ways.
- Stay informed of the fast-changing shopper marketing landscape and share learnings with commercial teams.
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