Ecommerce Operations and Digital Marketing Specialist
7 days ago
Job Summary:
Nati Boutique seeks a highly skilled Ecommerce Operations and Digital Marketing Specialist to elevate our online presence and drive sales through innovative marketing strategies.
Responsibilities:
- Manage the day-to-day operation of our ecommerce website on Shopify, including product listings, inventory, and content management.
- Work closely with retail buys to determine product selection and shots needed for online merchandising features such as home pages, landing pages, and special projects.
- Monitor and report on stock status in collaboration with the Inventory and buying team.
- Oversee technical aspects of the website, ensuring functionality, performance, and user experience optimization.
- Plan and execute email marketing campaigns using Klaviyo, social media marketing, and digital advertising campaigns.
- Develop comprehensive marketing calendars encompassing seasonal, monthly, and daily strategies for content and promotions across all digital platforms.
Required Skills and Qualifications:
- Proven experience in ecommerce marketing and operations within the fashion or retail industry.
- Proficiency in Shopify administration and management, including product catalog management, collections, and theme customization.
- Prior experience using digital marketing platforms including Klaviyo, Instagram & Google.
- Strong understanding of digital marketing principles and channels, including email marketing, social media marketing, and digital advertising.
- Bachelors degree in marketing, communications, business administration, or equivalent work experience.
Benefits:
- Competitive salary: $30-$50 per hour.
- Employee sponsored healthcare coverage.
- Fun and energetic environment with a growing retailer.
- Direct exposure and regular interaction with owners.
- Employee discount.
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