Social Media Strategist

3 weeks ago

Annapolis, Maryland, United States Luminis Health Full time
Job Title: Social Media Strategist

Luminis Health is seeking a highly skilled Social Media Strategist to join our team. As a key member of our Communications and Marketing department, you will be responsible for developing and implementing our social media strategy to grow our brand and improve our public relations, health education, communications, and marketing efforts.

Key Responsibilities:
  • Develop and implement a comprehensive social media strategy that aligns with our organizational goals and objectives.
  • Create and manage content on all Luminis Health social media platforms and channels, including Facebook, Twitter, LinkedIn, Instagram, and X.
  • Collaborate with the Communications and Marketing team to ensure integration of all social media communication efforts across the health system.
  • Monitor and report on social media performance to ensure organizational priorities are met across all social channels.
  • Manage Luminis Health's online reputation by monitoring social media and third-party review sites, developing appropriate responses to actively strengthen reputation and improve public perceptions.
  • Stay up-to-date with the latest social media best practices and technologies, implementing them where applicable to align with growth and awareness goals.
Requirements:
  • Five years of experience as a social media strategist or in a similar role.
  • Expert knowledge of Facebook, Twitter, LinkedIn, Instagram, X, Threads, TikTok, and other social media best practices.
  • Practical knowledge of SEO and web traffic metrics.
  • Good understanding of social media KPIs.
  • Experience creating and working with content/editorial calendars.
  • Strong writing skills with an understanding of sensitivities surrounding the subject matter.
  • Outstanding written and verbal communication skills with demonstrated ability to communicate effectively with colleagues and strong interpersonal skills.
  • Excellent organizational skills with attention to detail and demonstrated ability to manage multiple projects simultaneously while working effectively under the pressure of last-minute deadlines and changing priorities.
  • Ability to effectively communicate complex and medical/scientific ideas in laypeople's terms.
  • Initiative and the ability to function effectively, both independently and as a member of a team, with a willingness to assist with routine and last-minute projects.
  • Exceptional judgment and discretion in handling sensitive and confidential issues.
  • A wide degree of creativity and latitude is expected.
  • Healthcare industry knowledge and community knowledge are ideal.
  • Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field.

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