Associate Product Manager

4 weeks ago


Lewisville, Texas, United States Orthofix Full time
Why Orthofix?

We are a leading global spine and orthopedics company with a premier portfolio of biologics, innovative spinal hardware, bone growth therapies, specialized orthopedic solutions, and a leading surgical navigation system. Our combined company is over 1,600 strong, with products distributed in 68 countries worldwide and a global R&D, commercial, and manufacturing footprint.

Come work with our global team of dedicated professionals who demonstrate their commitment to our mission of improving patients' lives every day. At Orthofix, our culture is built around Integrity and the core beliefs we live by: Exceed Expectations, Work Together, Be Respectful, Get Lean, and Have Fun.

How you'll make a difference?

The Bone Growth Therapies Associate Product Manager is responsible for planning and executing marketing activities to drive revenue growth, adoption, and education of the BGT product lines. To learn more about Orthofix's Bone Growth Therapy solutions, visit our website.

Key Responsibilities:

  • Develop and execute strategic and tactical plans to support the market growth of the Bone Growth Therapies product line.
  • Gather, understand, and represent customer requirements as input to product improvements, line extensions, and new products.
  • Monitor and analyze the market, our devices, and competitive devices.
  • Lead and actively contribute in growing our market share through product awareness campaigns, tradeshows, and providing support to our sales team.
  • Provide support through the design controls process and launch activities for product development activities.
  • Collaborate with the Sales Advisory Council and Surgeon Advisory Board to develop value-added programs, materials, and products.
  • Develop and communicate product positioning and messaging to both internal and external customers.
  • Partner cross-functionally to develop and revise collateral, promotional, and educational materials as well as brand awareness campaigns.
  • Develop and manage cross-functional relationships with Sales, R&D, Clinical, RA, QA, Ops, Sales Administration, Payer Development, Reimbursement, Training, MarCom, Med Ed, Compliance, Customer Care, and Legal departments.
  • Support the various stages of the product life cycle, including market research and analysis, design controls, launch and implementation, post-market surveillance, identification of user/clinical needs, forecasting, demand planning.
  • Identify and support new market opportunities.
  • Gain a thorough understanding of the market, our product line, and competitive products.
  • Support sales training, medical education, and trade show activities.
  • Develop and manage external brand awareness initiatives for various customers (Sales Reps, Employees, Patients, Surgeons).
  • Handle requests from the salesforce relating to general product information and literature.
  • Assist in National Trade Show planning by representing the needs of the BGT product line.
  • Create and manage a budget to support strategic and tactical initiatives.
Requirements:

  • Undergraduate degree required.
  • 2-3 years of experience in Medical Device, Sales, or Medical or Pharmaceutical Marketing.
  • Excellent teamwork skills.
  • Success in working as part of a cross-functional team.
  • Excellent communication (written and verbal) and interpersonal skills.
  • Strong understanding of social media presence and trends.
  • Strong experience using Microsoft PowerPoint, Word, Excel, SharePoint, OneDrive, and Teams.
  • Proven leadership ability as demonstrated in previous work experience.
Preferred Skills:

  • Prior experience in marketing Class III devices or DME products.
  • Experience with launching products.
Physical Demands and Work Conditions:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Regularly required to sit for extended periods of time; frequently required to stand, walk, and use business equipment daily such as P.C., copier, fax, telephone, etc.; frequently required to reach overhead, bend, and lift objects of up to 40 lbs.
  • Ability to handle stress caused by multiple priorities and other unforeseen situations associated with the organization.
  • Eyesight and hearing must be correctable to standard level.
  • U.S. travel up to 50%.
Disclaimer:

The duties listed above are intended only as representation of the essential functions of this position. The omission of specific statements of duties does not exclude them from the position if the work is similar, related, or a logical assignment to the position. The job description does not constitute an employment agreement between the employer and employee and is subject to change at the sole discretion of the employer. Nothing in this document alters an employee's at-will employment status.

We are committed to providing equal employment opportunities to all employees and applicants without regard to race, ethnicity, religion, color, caste, sex, gender, gender identity or expression, sexual orientation, national origin, ancestry, citizenship status, uniform service member and veteran status, marital status, pregnancy, age, protected medical condition, genetic information, disability, reproductive health decision-making, medical leave or other types of protected leave, domestic violence victim status, political affiliation, or any other protected status in accordance with all applicable federal, state, and local laws. This policy extends to all aspects of our employment practices, including recruiting, hiring, discipline, termination, promotions, transfers, compensation, benefits, training, leaves of absence, and other terms and conditions of employment.
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