Senior SEO Specialist

4 weeks ago


Jacksonville, Florida, United States Citigroup Inc Full time
Job Summary

Citigroup Inc. is seeking a seasoned SEO specialist to drive the organic growth of our business amidst the rise of Gen AI and evolving search landscape.

Key Responsibilities
  • Develop and implement SEO strategies aligned with marketing goals and product roadmaps.
  • Lead concurrent SEO initiatives across three pillars: content, keywords, and technical SEO.
  • Conduct keyword research to identify relevant and popular keywords for our target audience.
  • Optimize website content for search engines, including title tags, meta descriptions, and headers.
  • Enhance content across lines of business/products to maximize indexing, ranking, and conversion opportunities.
  • Build SEO reports and dashboards for sharing across the organization.
  • Collaborate with 3rd party SEO vendors and internal stakeholders to implement SEO strategies.
  • Analyze online financial ecosystem and search engine results to identify competitive SEO opportunities.
  • Provide thought leadership on SEO growth at Citi.
Requirements
  • 6+ years of proven SEO experience in optimizing technically complex websites.
  • Understanding of technical SEO skills, including HTML and JavaScript evaluation.
  • Experience with SEMRush, Ahrefs, Google Keyword Planner, and other SEO tools.
  • Excellent PowerPoint and presentation skills.
  • Strong organizational and project management skills.
  • Comfortable working in a fast-paced team environment.
Education

Bachelor's degree in Business, Marketing, or a related field; Master's degree preferred.

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.



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