Executive Marketing Director for Global Cyber Security

3 days ago


Redwood City, California, United States imperva Full time
About the Role

We are seeking an experienced Executive Marketing Director to lead our global cyber security marketing efforts. This is a key leadership role that will drive the development and execution of integrated demand programs to generate pipeline and drive engagement through multiple channels.

The ideal candidate will have a strong background in B2B marketing, with expertise in strategy and execution of demand generation programs. They will possess hands-on knowledge of best practices in content syndication and be able to drive meaningful actions from large data sets.

Responsibilities
  • Develop, implement, and optimize comprehensive marketing plans, strategies, and deliverables to create demand for Imperva's products.
  • Determine the appropriate mix of online and offline campaign elements, including search, social, direct mail, email, webinars, content syndication, and direct response online, to deliver pipeline goals.
  • Work closely with stakeholders to identify and develop new offers, content, and sales tools to support integrated demand campaigns.
  • Collaborate with worldwide field marketing teams for efficient and effective execution of integrated marketing campaigns.
  • Drive customer acquisition, cross-sell, and up-sell efforts to meet expected lead targets through a keen understanding of relevant and engaging content needed during the B2B sales cycle.
Requirements
  • 7+ years of post-undergraduate experience managing demand generation, customer acquisition, and content syndication strategies for technology companies.
  • Expertise in both strategy and execution of B2B demand generation programs.
  • Hands-on knowledge of best practices in B2B content syndication and a proven track record of delivering qualified traffic from both an acquisition and conversion standpoint.
  • Track record of successful results and creativity with program execution.
  • Strong analytical skills with the ability to drive meaningful actions from large data sets.
What We Offer

We offer a competitive salary range of $120,000 - $180,000 per year, depending on experience, as well as benefits including medical, dental, and vision insurance, 401(k) matching, and paid time off.

Imperva is an equal opportunity employer and welcomes applications from diverse candidates. If you are a motivated and experienced marketing professional looking to join a leading cybersecurity company, please submit your application.



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