Cybersecurity Marketing Strategist

2 days ago


Boston, Massachusetts, United States Webster & Webster Associates Full time
Job Summary

We are seeking an experienced Cybersecurity Marketing Strategist to join our dynamic team at Webster & Webster Associates. In this role, you will be responsible for developing and executing impactful event strategies to boost brand visibility, generate leads, and establish industry leadership in the cybersecurity space.

About Webster & Webster Associates

We are a leading firm dedicated to delivering exceptional marketing services to businesses across various industries. Our mission is to help organizations achieve their goals through innovative and effective marketing solutions.

Key Responsibilities
  • Design and execute event strategies targeting cybersecurity professionals, ensuring alignment with company goals and industry trends.
  • Oversee event logistics, including securing booths, coordinating product demonstrations, and organizing presentations.
  • Integrate event branding with existing marketing efforts.
  • Manage event registration, outreach, and attendee engagement.
  • Collaborate with the demand generation team to increase event attendance and face-to-face interactions.
  • Analyze event success metrics and provide insights for future improvements.
  • Stay informed on cybersecurity trends to enhance event content and strategy.
Requirements
  • 5+ years of experience in marketing events, preferably within the cybersecurity industry.
  • Proven success in B2B event planning and execution.
  • Strong marketing knowledge, communication skills, and organizational abilities.
  • Experience managing multiple projects in a fast-paced setting.
  • Proficiency in project management and marketing automation tools.
  • Creative thinker with attention to detail.
  • Travel for events as needed.
Preferred Qualifications
  • Experience with virtual/hybrid events focused on cybersecurity.
  • Knowledge of budgeting and financial management.
  • Strong analytical skills related to lead generation in the cybersecurity industry.
Location

We have offices located in Boston, MA / Detroit, MI / Huntsville, AL / Irvine, CA / San Jose, CA / Tampa, FL / Northern VA / Georgia / Kentucky / Ohio.

Salary Range

$90,000 - $120,000 per year, depending on experience.



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