Digital Video Growth Strategist

5 days ago

New York, New York, United States Amazon Full time
About Prime Video

Prime Video is an entertainment powerhouse that brings together the world's most talented creators with passionate communities in a unique and captivating way. Our platform offers an unparalleled multi-dimensional experience, allowing subscribers to immerse themselves in their fandom through various mediums such as reading, listening, buying, and replaying content. This connection to the Amazon family of brands, combined with our diverse global team, makes Prime Video an ideal place for creatives and makers to build their future.

Job Summary

We're seeking a skilled Product Marketing Manager to drive growth in our digital video business and create innovative customer experiences. This role will be responsible for developing and executing best-in-class video strategies to optimize the PV Storefront customer experience across various customer cohorts, aiming to boost customer acquisition, engagement, and retention. The ideal candidate will have experience working cross-functionally with internal teams globally, driving marketing programs that reach millions, and analyzing data to inform decisions that resonate with customers.

Key Responsibilities
  • Collaborate with technical and business teams to enhance the customer storefront CX by identifying solutions through automation.
  • Develop customer segmentation experiment roadmaps and manage targeting, segmentation, messaging, content, and design planning and execution, as well as reporting on individual campaign results and bigger picture trends.
  • Execute A/B tests, analyze results, and present findings and recommendations effectively to stakeholders, including senior leadership.
  • Translate analytical findings into actionable insights and concise business actions and recommendations.
  • Manage storefront auditing mechanisms across multiple organizations and identify opportunities to improve the customer storefront CX.
Requirements
  • 4+ years of professional non-internship marketing experience.
  • Experience building, executing, and scaling cross-functional programs or marketing campaigns from concept to completion.
  • Experience using data and metrics to drive improvements.
  • Experience engaging with and learning new content management systems/tools.
Preferred Qualifications
  • Strong critical and analytical thinking.
  • Ability to solve complex and ambiguous problems.
  • Strong communications skills to drive recommendations, articulate tradeoffs, and communicate plans to senior leadership.
  • Experience presenting ideas to various levels of an organization to gain support for initiatives.
  • Experience with A/B testing.
Benefits

Amazon offers a competitive salary ranging from $98,200/year to $179,600/year, depending on location. In addition to a full range of medical, financial, and other benefits, this position may also include equity, sign-on payments, and other forms of compensation as part of a total compensation package. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits.

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