Deputy Head of Marketing Strategy

4 weeks ago

Edison, New Jersey, United States TEPHRA Full time
Job Description

Deputy Head of Marketing Strategy

At Tephra, we are seeking a seasoned marketing leader to join our team as Deputy Head of Marketing Strategy. This role will be responsible for developing and executing a comprehensive marketing strategy that aligns with our business goals and objectives.

Key Responsibilities:

  • Develop and implement a marketing strategy that drives awareness, demand generation, and revenue growth.
  • Collaborate closely with product and sales executives to identify industry and technology trends, competitive landscape, and customer and prospect feedback.
  • Translate strategic marketing plans into actionable quarterly targets and initiatives.
  • Oversee the development of sales materials, driving effective content, and ensuring all proposals, case studies, presentations, and sales marketing responses adhere to our quality, brand, and operational standards.
  • Manage, coach, and build a high-performing marketing team.

Requirements and Skills:

  • 10+ years of experience in marketing leadership roles.
  • A well-rounded leader with business acumen and experience encompassing all areas of marketing.
  • Strong understanding and demonstrated proficiency with marketing automation systems and tools.
  • Deadline-focused with the ability to creatively overcome obstacles and manage multiple projects concurrently.
  • Experience with implementation of scalable infrastructure, processes, and systems.
  • An enthusiastic and creative leader with the demonstrated ability to build and lead teams toward common goals.
  • Deep understanding of value drivers in recurring revenue business models.
  • Proven ability to make sound business decisions, including a track record of identifying gaps or business needs and developing high-impact solutions.
  • Superb verbal and written communication, with seasoned presentation skills.
  • Ability to manage influence through persuasion, negotiation, and consensus building.
  • Analytical and process-oriented mindset.
  • Demonstrated desire for continuous learning and improvement.
  • MBA or Bachelor's degree in marketing required.

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