Sportsbook Affiliate Marketing Leader
6 days ago
As a Director, Affiliate Marketing at Fanatics Betting & Gaming, you will be responsible for leading affiliate marketing sportsbook partnerships. Reporting to the VP, Performance, you will play a key role on the Marketing team and contribute to the company's growth.
Key Responsibilities- Develop and execute strategies for affiliate marketing sportsbook partnerships, working closely with the senior manager of affiliates.
- Lead go-to-market strategy for major events throughout the year, including creating offers, creative content, and execution strategies for affiliate, search, and social media campaigns tied to significant sporting events.
- Own the affiliate marketing strategy for Fanatics Casino division, ensuring alignment with business objectives.
- Conduct monthly affiliate reviews to optimize ROI, implementing offer or rewards plan changes as needed to improve payback time.
- Mange cross-sell activities for retail partners and access partners across all states, driving revenue growth.
- Improve external performance partner relationships, providing tailored solutions for campaign optimization.
- Deliver team reporting, focusing on Affiliate business in Sportsbook and Casino for the US market.
- Represent the Affiliate team in conferences, entertainment, and relationship management, fostering strong connections with stakeholders.
- Bachelor's degree or relevant work experience.
- 8+ years of experience in affiliate marketing, partnership marketing, or a similar field.
- Strong work ethic, accountability, drive, and ability to push oneself and others for results.
- Effective communication skills, both written and verbal, with the ability to collaborate with people across levels, functions, culture, and geography to achieve shared goals.
- Experience in coordinating projects and deadlines, managing large media budgets, or working with multiple partners.
- Strong analytical and problem-solving skills, proficiency in Microsoft Office Suite, especially advanced Excel knowledge, and experience with Intelletics affiliate platform or similar tools.
- Familiarity with the sports and casino industry is a plus.
- Comfortable with regular travel to events and other Fanatics offices for offsite meetings and team gatherings.
The estimated annual salary range for this position is $148,000 - $252,000, depending on job-related knowledge, skills, and experience. This role is eligible for an equity award through Fanatics Betting and Gaming.
BenefitsIn addition to the base salary, bonus, and equity, full-time employees are entitled to medical, dental, vision, 401K, paid time off, GymPass, Pet Insurance, Family Care Benefits, Free Shipt deliveries, and more. We also provide a $500 home office setup allowance.
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