Digital Marketing Director
7 days ago
At Adams Publishing Group, we are seeking a highly skilled Digital Marketing Director to lead our digital revenue growth efforts in the Chesapeake region.
Job Summary
The Digital Marketing Director will be responsible for achieving digital revenue sales goals and mentoring the local advertising sales team. This key leadership position will serve on the Chesapeake Executive Committee and collaborate with lateral department heads.
Key Responsibilities
- Manage digital marketing solutions and services for the region, including Website Display, Programmatic, SEM/PPC, Targeted Email, Video, CTV-OTT, Social Media, and E-Newsletters.
- Coach and mentor Multimedia Account Executives to maximize revenue opportunities related to digital services.
- Develop and execute integrated digital marketing campaigns from concept to execution.
- Brainstorm new and creative growth strategies while staying current with emerging opportunities in the digital advertising space.
- Lead the development and implementation of digital advertising strategies, including budget development and projections.
- Measure the effectiveness of various marketing campaigns using Google Tag Manager and Analytics.
Requirements
- Strong understanding of current digital marketing tools and strategies.
- Ability to lead and motivate a team to achieve digital revenue growth goals.
- Excellent communication and collaboration skills.
- Strong work ethic and understanding of Google Suites data collection.
What We Offer
We offer a competitive salary and benefits package, as well as opportunities for professional growth and development.
We are an equal opportunity employer and welcome applications from diverse candidates.
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