Commercial Director for Confectionery Growth
6 days ago
As a key member of the Mexilink Incorporated team, you will play a pivotal role in driving the growth and profitability of our business. Your responsibilities will include overseeing and optimizing all commercial aspects of our operations, including sales, marketing, and strategic planning.
Key Responsibilities:- Develop and implement sales and distribution strategies to achieve revenue and market share targets.
- Manage key customer relationships, negotiate contracts, and ensure optimal product placement and visibility.
- Monitor and analyze market trends, competitor activities, and consumer behavior to identify growth opportunities.
- Foster strong partnerships with our commercial partners to maximize mutual success.
- Collaborate with the marketing team to create and execute marketing plans that enhance brand visibility and drive consumer demand.
- Oversee product launches, promotions, and advertising campaigns.
- Analyze marketing data and feedback to continually refine and improve marketing strategies.
- Develop and manage budgets for the commercial department, ensuring cost efficiency and profitability.
- Monitor financial performance, assess variances, and take corrective actions when necessary.
- Forecast sales and revenue, and report on financial performance to the senior management team.
- Conduct market research to identify emerging market trends, consumer preferences, and opportunities for growth.
- Collaborate with cross-functional teams to develop and execute strategic plans that align with company objectives.
- Generate regular reports on sales, marketing, and financial performance.
- Utilize data analytics and key performance indicators (KPIs) to make data-driven decisions and improve overall commercial performance.
- Bachelor's degree in Business Administration, Marketing, or a related field (Master's degree preferred).
- 5+ years of proven experience in commercial management in the CPG industry, with a track record of achieving and exceeding sales targets.
- Strong leadership skills.
- Excellent analytical and strategic thinking abilities.
- Effective communication and negotiation skills.
- Proficiency in data analysis and reporting.
- Knowledge of market research techniques and tools.
- Strong project/time management and organizational skills, with the ability to manage multiple projects and changing priorities and work in a fast-paced environment.
- Ability to effectively build and foster relationships with current and potential clients and colleagues.
- Receptive to new ideas, concepts, and procedures, and able to contribute in these areas.
- Curious, proactive, and solutions-oriented.
- Excellent interpersonal and verbal/written communication skills; proficiency speaking/demonstrating in front of groups including senior leaders.
- Experience with consumer/customer insights tools.
- Proficient in MS Office.
- Valid Driver's License required.
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