Senior Brand Manager, Sharpie: A Leadership Role in the Learning

4 weeks ago

Sandy Springs GA USA, United States Newell Brands Full time
Job Summary:

The Senior Brand Manager, Sharpie position is a critical leadership role in the Learning & Development Segment with P&L responsibility for the Writing Division and leadership of the marketing function. The ideal candidate will bring 8+ years of brand management and innovation leadership experience combined with proven ability to drive omnichannel growth in multiple sales channels.

Key Responsibilities:

  • Assist leadership in building the annual brand plans by supporting with data, insights, and reporting to help understand business performance and formulate actions for improvement
  • Lead initiatives that impact the Sharpie P&L statement and develop financial management skills
  • Demonstrated evidence of translating business priorities into brand objectives, strategies, and plans
  • Lead market share and business reporting
  • Identify opportunities to grow the base business and lead the brand cross-functional team to execute the plan in place to achieve growth targets with a focus on base business drivers
  • Partner with category strategy and category development to build growth programs for retailers that simultaneously drive category growth and Newell brand growth
  • Strong cross-functional leadership and proven success leading projects and delivering on time
  • Understanding of the eCommerce channel and ability to support media mix and assortment recommendations
  • Attract and retain top talent; Build a high-performance team
  • Prior P&L management experience including complexity reduction, launching innovation to drive revenue, and managing for margin growth
  • Develop omnichannel strategic plan identifying where to play and how to win
  • Design appropriate product assortments per channel with compelling key feature/benefit claims and partner with center marketing team to build winning assortments, SEO strategies, best-in-class PDPs, etc.
  • Demonstrated success leveraging analytics to identify business growth opportunities and translating this into revenue or market share improvement
  • Able to teach, mentor, and grow junior marketers in their ability to leverage data for decision making
  • Able to leverage Google Analytics, search information, DTC metrics, and other data sources to understand the health of the business and make recommendations to drive business performance enhancements
  • Familiar with performance marketing; Able to utilize the data to check for progress against goal delivery
  • Work across the business units with all key functions – Sales, Manufacturing, Sourcing, Distribution, Customer Service, IT, Finance, HR, Legal – as well as centralized support teams to drive profitable sales for the Writing brands

Required Experience/Qualifications:

  • A four-year college degree, MBA preferred
  • 8+ years of brand management experience including deep marketing, innovation, and general management experience
  • Proven ability in talent management; Ability to attract and retain top talent; Prior experience leading people and coaching for continued growth and success
  • Industry experience in CPG and hardlines, with proven ability to be successful with both
  • Prior demonstration of behaving as a 'Servant Leader' of being a brand steward, building and implementing brand architecture, and driving brand value across all consumer channels
  • Classical brand builder with strong digital marketing skills (DTC, eCommerce, Retailer Media Networks)
  • Deep experience gleaning consumer insights and leveraging analytics of primary and secondary research, emerging trends, POS results, and competitor/category actions to drive leadership brand sales
  • Proven success leading as a servant leader, seeking the input of the team while guiding everyone to be better at what they do and how they perform
  • Key leadership traits include empathy, integrity, accountability, resilience, vision, creativity, and positivity

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