Director of Educational Marketing

7 days ago

HoweyintheHills, Florida, United States Twinkl Full time

Job Overview:

We are seeking a dynamic and results-driven Director of Educational Marketing to lead our marketing team in the U.S. This leadership role will report directly to the Country Manager and collaborate closely with global marketing teams.

About Twinkl:

Twinkl is a leading provider of high-quality educational services and solutions, dedicated to supporting educators worldwide. Our mission is to inspire and empower teaching and learning, creating a positive impact in classrooms globally.

Our Growth Ambitions:

Twinkl is on a rapid growth trajectory, recently securing investment from Vitruvian Partners, a renowned investor backing companies like Skyscanner, Just Eat, Farfetch, and Trustpilot.

Your Key Responsibilities:

  • Develop and Execute Comprehensive Marketing Strategy: Drive brand awareness, product adoption, and user growth across the U.S. market, aligned with our growth ambitions.
  • Champion Twinkl's Brand: Champion our brand in the U.S., driving awareness, consideration, and preference among educators.
  • Manage In-Country Teams: Manage in-country teams for social media and brand marketing, while receiving global support for other marketing disciplines.
  • Craft Compelling Social Media Strategy: Build a strong online presence, drive consideration, and engage with all audiences through targeted product marketing campaigns.
  • Identify Strategic Partnerships: Identify and engage in strategic brand partnerships in the U.S., working closely with the global team to enhance Twinkl's market presence.
  • Collaborate with Cross-Functional Teams: Collaborate with cross-functional teams, including product development, to align go-to-market strategies with overall business objectives.
  • Implement Global Measurement Framework: Implement the global measurement framework to track campaign performance and ROI.
  • Manage Marketing Budget: Manage the marketing budget for the US, ensuring efficient allocation of resources.
  • Analyze Competitor Activities: Analyze competitor marketing activities and identify opportunities to differentiate Twinkl's position in the U.S. market.
  • Communicate Campaign Performance: Communicate and report back on strategy and campaign performance, providing insights for future development.

Qualifications:

  • Demonstrable Experience: Demonstrable experience in a marketing leadership role, preferably within the EdTech or B2C space, with a strong emphasis on brand, product, and growth marketing.
  • Experience in Building High-Performing Teams: Experience in building and leading high-performing marketing teams.
  • Strong Understanding of the Education Market: Strong understanding of the U.S. education market and the needs of educators and parents.
  • Proven Track Record: Proven experience in leading successful marketing campaigns and initiatives in a fast-paced environment.
  • Data-Driven Approach: Data-driven approach to marketing with a strong understanding of marketing metrics and analytics.
  • Excellent Communication Skills: Excellent communication and interpersonal skills, with the ability to work effectively across different teams and levels of the organization.
  • Ability to Think Strategically: Demonstrated ability to think strategically and creatively to solve complex marketing challenges.
  • Digital Marketing Tools: Proficiency in digital marketing tools and platforms, including social media management and analytics software.

Benefits:

  • 15 Days PTO Annually: 15 days of paid time off (PTO) annually, plus 13 federal holidays.
  • Accrued Paid Sick Leave: Accrued paid sick leave.
  • 401K Employer Match: 401K employer match through a Safe Harbor plan.
  • 100% Employer-Funded Healthcare: 100% employer-funded healthcare plan (Blue Cross Blue Shield), with additional spouse and dependent contribution.
  • Life Insurance Coverage: Life insurance coverage fully funded by the employer.
  • Robust Compensation Package: Robust compensation and benefits package.
  • Diversity and Inclusion: Diversity, inclusion, and belonging, with an Employee Network Program including working groups for LGBTQ+, People of Colour, Disabilities, Women in Tech, and Working Parents.
  • Continuous Professional Development: Continuous Professional Development (CPD), with monthly progression reviews, Twinkl's Management Scheme, commercial awareness training, leadership coaching quads, career chats, and mentoring.

Estimated Annual Salary: $120,000 - $180,000 based on industry standards and location

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