Social Media Marketing Specialist
3 weeks ago
As a key member of our marketing team, you will be responsible for developing and executing a comprehensive social media strategy to increase brand visibility, engagement, and lead generation. Your primary focus will be on growing our social media following, creating and managing social media posting schedules, and brainstorming creative content for various channels.
Key Responsibilities:
- Develop and execute a robust social media strategy to increase brand visibility, engagement, and lead generation.
- Create and manage social media posting schedules, including captions, posts, Reels, and other visual content.
- Brainstorm creative content for channels like Facebook, Instagram, and LinkedIn, and blogging ensuring alignment with overall marketing campaigns.
- Capture high-quality video and visual content for social media, keeping content fresh and diverse.
- Work within social platforms to create and manage paid ad campaigns.
- Engage with online groups, customers, and industry accounts to drive active participation and build relationships.
- Analyze social media metrics to track performance, adjusting strategies to maximize reach, engagement, and conversions.
Requirements
1+ years of experience in marketing, social media management, or related roles (B2B experience preferred).
Bachelor's degree in marketing, communications, public relations, or a related field (professional experience may substitute on a year-for-year basis).
Experience working with business social media accounts and familiarity with paid social ad accounts.
Proficiency with CRM and marketing automation platforms (HubSpot preferred).
Strong project management skills, with the ability to manage multiple initiatives simultaneously.
A proactive, creative mindset with a deep understanding of branding and messaging.
Excellent oral and written communication skills with attention to detail.
Ability to work effectively in a fast-paced team environment, maintaining strong organizational and interpersonal skills.
What We Offer
Competitive salary and benefits package.
Opportunity for professional growth in a fast-paced, dynamic environment.
Collaborative team culture with the ability to shape social media and marketing strategies.
We are a team of financial experts that helps clients find the right type of financing solution, no matter what their financial circumstances are. We have a passion for helping our small business clients grow, increase cash flow and have access to systems and tools usually reserved for some of the nation's largest companies. Our motto is, "Our success is measured by the success of those we serve."
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