Marketing Director for Energy Drinks
18 hours ago
Gorilla Energy is a rapidly growing energy drink brand backed by expertise across various beverage brands. With a history of delivering great-tasting items with transparent ingredients, the company is disrupting the energy category and launching in the US in 2024. We are seeking an experienced Marketing Director to lead our efforts in driving brand awareness, consumer engagement, and sales growth.
The successful candidate will be responsible for executing marketing strategies that align with national goals and brand standards. Key responsibilities include developing and executing regional marketing plans, overseeing sampling programs, activating local events, and managing sponsorships to establish Gorilla Energy as a bold market presence. The Marketing Director will work closely with sales teams, Field Marketing Managers, and headquarters functions to ensure seamless execution of product launches, regional promotions, and partnerships.
This role demands a proactive, collaborative leader with an entrepreneurial mindset, capable of thriving in fast-paced environments. With opportunities for growth, the Marketing Director plays a critical role in driving Gorilla Energy's mission of fueling the grind and building a competitive edge in the energy drink market.
Key Responsibilities:
- Lead the communication of marketing initiatives to the sales team and distributors, ensuring alignment with brand strategy.
- Develop and execute regional promotional plans, including strategies for events and new product developments.
- Evaluate and manage local sponsorship agreements to align with brand goals and deliver ROI.
- Collaborate with operations, sales, third-party agencies, and HQ to develop sales tools and marketing programs.
- Analyze marketing efforts and use insights to optimize future initiatives.
- Experience in marketing and sales within the beverage or consumer packaged goods industry.
- Exceptional communication skills to effectively lead and collaborate across teams.
- Proven ability to develop and execute comprehensive marketing plans that drive results.
- Strong sense of urgency to meet deadlines and adapt to fast-paced environments.
- Highly detail-oriented with excellent time management and project management skills.
- A collaborative team player who fosters teamwork and builds strong relationships.
- Decisive and able to uphold and enforce Gorilla Energy's brand standards consistently.
- Willing and able to travel up to 50% of the time to support marketing initiatives and events.
- Bachelor's degree in business, marketing, or a related field preferred.
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